Internet of Things for Marketers

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In writing a little piece of more 'futuristic' marketing thinking for my upcoming Digital Marketing book I came to the subject of the Internet of Things and it has me really thinking. Marketers are currently all focused and wrapped up in social…

Do You Want Milk With That?

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"Black Americano, please" is my stock phrase for the early morning pick-me-up as I enter my coffee shop of choice to being the day's writing, planning or meetings. Now a black Americano, if you didn't know, is a simple beast. It's just a single…

Great Examples of Remarketing

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We have all experienced remarketing, the trick of a company sending us details and promotions of its products and services just after we had a quick look at them online but didn't purchase. "Remarketing lets you show ads to people who have visited…

Fans, Footfall and Finance

This last weekend's launch of Satori Gallery has reminded me that there are always key ingredients in successful marketing campaigns and events. In this case the vital mix is fans, footfall and finance. Let me explain. Satori Gallery is a…