Why I Need A Balanced Scorecard

There are numerous benefits of the balanced scorecard and reasons why you should integrate one with your key performance indicators. Balanced Scorecard is a concept that was created due to a demand for a wider perspective on reporting the performance…

Evidence-Based Innovation

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As markets become ever-more competitive and commoditised, the need to differentiate and innovate increases. We see it across consumer, business and not-for-profit industries where organisations large and small clamour for elusive customer attention.…

Guidance For Completing Marketing Assignments

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My initial advice for completing marketing assignment is to begin with the theme of your assignment. In other words, what story are you telling to the examiner? This needs to be something your business is facing that you will be using digital…

A Guide To Self Awareness

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You're the best, because you are you. Nobody does it better and so you are already a huge success in life and everything. From the minute you were born, if not before, you began carving a path through this life that is unique, previously uncharted…

3 : It's the Magic Number

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“Everybody wants to be a deejay. Everybody wants to be an emcee. But being speakers are the best. And you don't have to guess.”  De La Soul The number three and the division of things by thirds, has been at the core of true balance…

Driving Digital Experience

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Join me for two incredible days of exploration, ideas and digital planning as I lead Driving Digital Experience, a brand new strategic digital marketing workshop in Bristol, on the Saturdays, 7th and 21st October 2017. Create a winning digital…

Digital Marketing Planning Template

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As I work with students, clients, companies and individuals in the subject of digital marketing planning, almost every day, it's time to share a template that I am using which really works. To most people, a digital marketing plan is a rough…