Must Should Could, Now Soon Later

Returning from a wonderfully restful week away on vacation we invariably face a wall of work. So how do we manage the full inbox, countless phone calls to return and a pile of ToDo action lists on the first Monday morning back in work? The…

The Difference Between Knowledge And Wisdom

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There is an old saying that goes something like "Knowledge is knowing a tomato is a fruit; Wisdom is knowing not to put it in a fruit salad". A simple, yet profound, reflection on the importance of application as well as knowing. I see this…

Plan Small, Think Big : the key to profitable scalability

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We can talk for hours about marketing best practice, memes and viral campaigns, new school sales processes but without a focus on scalability even the best business processes and techniques can stall. When I say scalability it's about setting…

Keep Feeding Your Consumers

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When you define the word Consumer in a typical dictionary you see it means something like... the purchaser of products and services. This is just part of the equation and savvy marketers, business developers, entrepreneurs and influencers are…

Interview with YENA

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The following is a transcript and some paraphrasing of my answers to questions I was asked at the great YENA event in Bristol last night. It was a pleasure speaking to so many of you. Thanks for listening. What did you learn from your early…