How to start to use Google Analytics

I often see people too daunted by the wall of data to use Google Analytics with confidence. For this reason I have decided to summarise the key things to look for to help you to understand, at a beginners level, some of the most important things…

Brand New Online Digital Course

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Today sees my proud launch of a brand new, and my first, online digital marketing planning and content strategy course: Rule of Thirds - How to Create Exceptional Digital Content Rule of Thirds - How to Create Exceptional Digital Content course,…

Digital 2018 Live : Episode 4 : Customer Personas

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In Episode 4 of the Digital 2018 Live podcast series, I talk you through the importance of customer personas. Personas takes your marketing way beyond the bland 'customer segmentation' and 'demographics' approaches of old and deep into the…

How To Use Brand Resonance

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Brand Resonance is one of those intangible things that can really accelerate the success of your marketing efforts if you can harness its power. Brand Resonance has been defined in many ways. In its simplest form it is the positive energy flow…