Marketing and Mindfulness : Documenting the Journey

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This short article is my official beginning of the documenting of the journey of Marketing and Mindfulness. It might sound a bit hippy or you might not understand it at all, but the premise is simple: marketing and commercial decision making…

Digital 2018 Live : Episode 5 : How To Plot Your Customer Journey

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How to Plot Your Customer Journey is the 5th episode in the Digital 2018 Live podcast series by Neil Wilkins, taking us step by step through the stages of planning you need to ensure your customers' experience delivers what you and they both…
Personal VisionRichard Berry

Why You Need A Personal Vision

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A personal vision can differentiate you from others, help you to cut through the noise of everyday life, help secure that ideal next role in your career journey and give you purpose and direction, each and every day. I recorded a presentation…

Impact: The Key To Communications

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Impact is defined as "having a marked effect or influence on someone" (verb). As a noun it is often said to be "the action of one object coming forcibly into contact with another." (noun). Whichever definition resonates better with you, the…