How to Plot Your Customer Journey is the 5th episode in the Digital 2018 Live podcast series by Neil Wilkins, taking us step by step through the stages of planning you need to ensure your customers’ experience delivers what you and they both need.
The three stages of awareness, conversion and retention are described in detail, allowing those involved in digital marketing to consider if there are any gaps or bottlenecks in their current offering, and the kinds of digital tools which work best at each stage.
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