Marketing Skills Gaps

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I attended a really interesting Senior Marketers Roundtable yesterday evening, hosted by Hays Group and CIM, talking about marketing skills gaps. With a great eclectic mix of industries, skills and talents around the table it was sure to…
People Marketing Mix

Your People Are Your Key Marketing Ingredient In 2018

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People matter. No matter which industry we find ourselves in and whatever products and services we are marketing, the competitor down the road may well have a very similar offer. Differentiation is absolutely essential in this chaotic, noisy…

How Much Business Are You Losing?

If you haven't yet plotted both a Proactive and a Reactive Customer Journey for your business you could be missing a wealth of sales and profits. The likelihood is that right now, you probably don't know how much! With my colleagues at Viper…

Digital 2018 Live : Episode 6 : Content Strategy

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In this podcast episode, Neil Wilkins talks us through the digital marketing Rule of Thirds, the importance of becoming current, relevant and informed, in the eyes of the target customer and the four types of content: creation, curation, documentation…
People Planet Profit

People, Planet, Profit

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There's a new marketing mix in town and it's called People, Planet, Profit. Pay close attention because everything in marketing as we know it, will be changing very soon. The old world definition of marketing as simply satisfying customer expectations…

Events and Speaking

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​It's a busy diary over the coming weeks with an opportunity to hear me speak on a host of subjects from Mindful Marketing to Social Media Best Practice in 2018 to The Importance of Vision. Let me know if you are near any of these locations…