Big Data Marketing

In this Big Data Marketing webinar, recorded for Cambridge Marketing College, I introduce the concept of big data in marketing and how we can all benefit from planning data into our marketing strategies, tactics and campaigns.

I share my simple 6 step process for data planning and gives reasons why visualising data through a platform such as Power BI is the best way for getting business-wide engagement.

For more information and to ask me any questions on this topic, email me.

This recording is available as a podcast on Apple Podcasts and Spotify. Click to Subscribe.