Your Personal Career Plan : 3rd Annual Conference

I'm delighted to be hosting the CIM 3rd Annual Conference : Your Personal Career Plan This year's event, the third in what has proven to be an increasingly popular format, brings together some amazing speakers, workshops and networking for…
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Must Should Could, Now Soon Later

Returning from a wonderfully restful week away on vacation we invariably face a wall of work. So how do we manage the full inbox, countless phone calls to return and a pile of ToDo action lists on the first Monday morning back in work? The…

The Difference Between Knowledge And Wisdom

There is an old saying that goes something like "Knowledge is knowing a tomato is a fruit; Wisdom is knowing not to put it in a fruit salad". A simple, yet profound, reflection on the importance of application as well as knowing. I see this…

Plan Small, Think Big : the key to profitable scalability

We can talk for hours about marketing best practice, memes and viral campaigns, new school sales processes but without a focus on scalability even the best business processes and techniques can stall. When I say scalability it's about setting…

Keep Feeding Your Consumers

When you define the word Consumer in a typical dictionary you see it means something like... the purchaser of products and services. This is just part of the equation and savvy marketers, business developers, entrepreneurs and influencers are…

Interview with YENA

The following is a transcript and some paraphrasing of my answers to questions I was asked at the great YENA event in Bristol last night. It was a pleasure speaking to so many of you. Thanks for listening. What did you learn from your early…

Why I Need A Balanced Scorecard

There are numerous benefits of the balanced scorecard and reasons why you should integrate one with your key performance indicators. Balanced Scorecard is a concept that was created due to a demand for a wider perspective on reporting the performance…

Evidence-Based Innovation

As markets become ever-more competitive and commoditised, the need to differentiate and innovate increases. We see it across consumer, business and not-for-profit industries where organisations large and small clamour for elusive customer attention.…

Guidance For Completing Marketing Assignments

My initial advice for completing marketing assignment is to begin with the theme of your assignment. In other words, what story are you telling to the examiner? This needs to be something your business is facing that you will be using digital…