Lead by Evidence, Lead by Example

We should lead by evidence and lead by example if we want success in 2020. In this webinar recorded for a group of marketers, I talk about the personal development we should focus on. Best results come from developing the right technical…

Would You Like To Be Interviewed?

Would you like to be interviewed? If you would like to be part of my Neil Wilkins Podcast as I begin a new series of interviews with people who have interesting business, ideas and topics to share, please contact me. This is an open invitation…

Breaking Habits and Paradigms

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Everything we do, see, hear and experience, is controlled by the context of our habits and paradigms. These are the emotional and physical programmes we have created for ourselves from past experiences. Some of these will be serving us…

Benefits of Process in Marketing

There are many benefits to focusing on process in marketing. Most people think of marketing as the 'colouring in department'. If marketing is underplaying its value then that may well be the case. But if it is doing what marketing should…

Leadership and Parenting Tip

Gary Vaynerchuk says we should build high self esteem in others, but not to the point of delusion, in this leadership and parenting tip. As I reflected on his recent podcast, I realised this tip is as appropriate for leadership as it…

Take The Stress Out Of A Project

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I want to help you to take the stress out of a project you are working on right now. Projects are hard, sometimes very hard. It may be that you are starting your weekend feeling stressed because of a project that isn't going very well. This…

Marketing Project Management

Project management skills are essential in marketing. In this podcast, I share my Project Management 8Ss checklist. I hope this will ensure you catch everything you need to do as you execute an exceptional next project. Scenario…

Apple Podcasts It Is Time

Apple Podcasts have arrived and it is time to take your audio marketing seriously. Many of us are waking up to our first full day with Mac OS Catalina. So what, you may ask. But if you look at Apple's focus on what's new, you'll see something…

Driving Digital Experience

Driving Digital Experience is an important module in the CIM Diploma in Professional Marketing and a topic which can be learned and continuously improved by all marketers. Whether you are marketing for a brand, company, start-up or yourself,…