Awaken the Potential in your Business

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In this keynote, that launched the start of the Ethical Digital 2019 Series, Neil Wilkins talked about how to use digital marketing and social media, customer personas, customer journey and a balanced content strategy to awaken the potential…

Improving Customer Conversion Rates

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I’m just out of a very useful Tutors’ webinar with Cambridge Marketing College and we were discussing the upcoming Digital Strategy assignments that our students will be tackling. A question that resonated with each of the Tutors was…

Marketing Trends Workshop 2019

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An audio clip from a marketing trends workshop 2019, helping digital marketing and social media planning in the context of movements and opportunities from the market place. Many of the marketing trends we experience either as marketers or…

Macro Patience and Micro Speed

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Gary Vee talks about practicing macro patience (with your strategy) and micro speed (with your day to day activities. Never has this been more important than practicing patience when you feel drawn to monetise your audience by selling your…
How to Blog and Keep Blogging

How To Blog And Keep Blogging

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How to blog and keep blogging can be a big challenge for everyone placing their blog at the heart of their content strategy. Advertising and traditional methods of getting and sustaining the attention of your target audience are no longer…

Personalisation and the Customer Journey

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Whilst reviewing a number of early submissions from my students on the CIM Driving Digital Experience module of the Level 6 Digital Diploma in Professional Marketing, I began thinking about the 10 most important steps that would be required…

How To Create A Content Strategy

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How to create a content strategy, is a step by step process that involves really understanding the target audience and then crafting content that matches both their needs as well as those of the business communicating with them. It's all about…

Digital 2018 Live : Episode 11 : How to turn information into intelligence

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How to make better decisions in business : In this podcast, Neil Wilkins shares tips and tools for turning information into intelligence to inform better decision making in your business. In this Episode 11 of the 12 episode Digital 2018 Live…

Digital 2018 Live : Episode 10 : Listening

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Listening and learning from your digital marketing and social media performance is key to continuous improvement and maximising the value from your social network and website. In this Episode 10 of the Digital 2018 Live series, Neil Wilkins…