Rule of Thirds by Neil WilkinsNeil Wilkins

Rule of Thirds Now On Amazon

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I am delighted to share that my new book Rule of Thirds 'how to create exceptional digital marketing content' is now available in paperback and on Kindle in the Amazon store. This new book will help you to create exceptional content. Not…

Digital 2018 Live : Episode 6 : Content Strategy

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In this podcast episode, Neil Wilkins talks us through the digital marketing Rule of Thirds, the importance of becoming current, relevant and informed, in the eyes of the target customer and the four types of content: creation, curation, documentation…

Marketing and Mindfulness : Documenting the Journey

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This short article is my official beginning of the documenting of the journey of Marketing and Mindfulness. It might sound a bit hippy or you might not understand it at all, but the premise is simple: marketing and commercial decision making…

Digital 2018 Live : Episode 5 : How To Plot Your Customer Journey

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How to Plot Your Customer Journey is the 5th episode in the Digital 2018 Live podcast series by Neil Wilkins, taking us step by step through the stages of planning you need to ensure your customers' experience delivers what you and they both…

Brand New Online Digital Course

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Today sees my proud launch of a brand new, and my first, online digital marketing planning and content strategy course: Rule of Thirds - How to Create Exceptional Digital Content Rule of Thirds - How to Create Exceptional Digital Content course,…

Digital 2018 Live : Episode 4 : Customer Personas

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In Episode 4 of the Digital 2018 Live podcast series, I talk you through the importance of customer personas. Personas takes your marketing way beyond the bland 'customer segmentation' and 'demographics' approaches of old and deep into the…

Digital 2018 Live : Episode 3 : Ultimate Digital Marketing Strategy

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Creating the Ultimate Digital Marketing Strategy is not quite as difficult as it might seem. In this 3rd episode in the Digital 2018 Live podcast series, Neil Wilkins describes what think about in preparing your groundwork for your strategic…

It's Not What You Earn, It's What You Learn

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I saw the quote "It's Not What You Earn, It's What You learn" on an image in social media and it was gone before I had a chance to note who first said it. Whoever you are, thank you... it is so true. In this hard-hitting, dog-eat-dog, world…

Digital 2018 Live : Episode 2 : Top Market Trends

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In this second episode of the Digital 2018 Live iTunes Podcast Series, Neil Wilkins talks about the top 3 market trends that all marketers, digital marketers, business developers, business owners and sales professionals should consider when…

Power of Words in Marketing

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The basis of great decision making in marketing comes from acting upon great information. As a marketer we collect insights, trends, performance data, observations and sector information. We then collate this information and begin to add value…