Customer Satisfaction and the Customer Journey

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In marketing there can often be a wide difference between where we think we are and where the customer says we are. This is why the customer journey, and keeping tabs on how you are delivering value right along the journey, is so crucial when…

Digital 2018 Live : Episode 9 : Digital Campaigns

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Neil Wilkins explains the three different types of digital media and how to balance them in your digital campaigns for events, new product launches and when you are looking to break into a new marketplace. This is Episode 9 of the Digital…

Digital 2018 Live : Episode 8 : Social Media

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In episode 8 of the Digital 2018 Live series, Neil Wilkins shares some ideas about how to position your social networking in your business for best value. Sometimes it's about being reactive as well as proactive and everyone involved needs guidelines...…
How To Find Content Ideas For Blogs

How To Find Content Ideas For Blogs

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How To Find Content Ideas For Blogs Use these 10 steps for how to find content ideas for your blogs: Wherever you are, look around you and list the most significant inanimate objects, people and animals you can see Adjust the items…

Digital 2018 Live : Episode 7 : Websites

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In this Episode 7 of the Digital 2018 Live series of Podcasts, Neil Wilkins shares the current best practice in creating website focus and content that not only brings more the right visitors to your website but engages them and takes them on…
Rule of Thirds by Neil WilkinsNeil Wilkins

Rule of Thirds Now On Amazon

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I am delighted to share that my new book Rule of Thirds 'how to create exceptional digital marketing content' is now available in paperback and on Kindle in the Amazon store. This new book will help you to create exceptional content. Not…

Digital 2018 Live : Episode 6 : Content Strategy

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In this podcast episode, Neil Wilkins talks us through the digital marketing Rule of Thirds, the importance of becoming current, relevant and informed, in the eyes of the target customer and the four types of content: creation, curation, documentation…

Marketing and Mindfulness : Documenting the Journey

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This short article is my official beginning of the documenting of the journey of Marketing and Mindfulness. It might sound a bit hippy or you might not understand it at all, but the premise is simple: marketing and commercial decision making…

Digital 2018 Live : Episode 5 : How To Plot Your Customer Journey

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How to Plot Your Customer Journey is the 5th episode in the Digital 2018 Live podcast series by Neil Wilkins, taking us step by step through the stages of planning you need to ensure your customers' experience delivers what you and they both…

Brand New Online Digital Course

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Today sees my proud launch of a brand new, and my first, online digital marketing planning and content strategy course: Rule of Thirds - How to Create Exceptional Digital Content Rule of Thirds - How to Create Exceptional Digital Content course,…