Digital 2018 Live : Episode 4 : Customer Personas

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In Episode 4 of the Digital 2018 Live podcast series, I talk you through the importance of customer personas. Personas takes your marketing way beyond the bland 'customer segmentation' and 'demographics' approaches of old and deep into the…

Digital 2018 Live : Episode 3 : Ultimate Digital Marketing Strategy

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Creating the Ultimate Digital Marketing Strategy is not quite as difficult as it might seem. In this 3rd episode in the Digital 2018 Live podcast series, Neil Wilkins describes what think about in preparing your groundwork for your strategic…

It's Not What You Earn, It's What You Learn

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I saw the quote "It's Not What You Earn, It's What You learn" on an image in social media and it was gone before I had a chance to note who first said it. Whoever you are, thank you... it is so true. In this hard-hitting, dog-eat-dog, world…

Digital 2018 Live : Episode 2 : Top Market Trends

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In this second episode of the Digital 2018 Live iTunes Podcast Series, Neil Wilkins talks about the top 3 market trends that all marketers, digital marketers, business developers, business owners and sales professionals should consider when…

Power of Words in Marketing

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The basis of great decision making in marketing comes from acting upon great information. As a marketer we collect insights, trends, performance data, observations and sector information. We then collate this information and begin to add value…

Live Your Future Self Today

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There has never been a better time than right now, to figure out your passion, your purpose, your vision and the community you need around you to make it a reality. How many people do you know who constantly talk about their dreams but then…

Commitment : the most important ingredient in the sales funnel

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Commitment is the key ingredient in the sales funnel as we encourage our prospects through the conversion point in their journey. Everything in the customer's journey begins with building awareness and as we know, awareness is only of value…

Digital 2018 Live : Episode 1 : Creating a Mission

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Episode 1 of Digital 2018 Live, the 12 episode podcast series by Neil Wilkins that helps you to define, create and deliver effective digital marketing and social media activities for optimum value to your business. In Episode 1, Neil focuses…

Grease is the word

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"It's got groove, it's got meaning Grease is the time, is the place, is the motion Grease is the way we are feeling" Frankie Valli was perhaps prophetic in 1978 when he wrote the iconic theme tune to the legendary film Grease. The chorus echoes…

You Are Nothing Special : Podcast

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You are nothing special at the same time as you are very special. A short podcast inspired by business coach Jon Nicholls, on the subject of being authentic and acting with humility when you are selling your products and services to develop…