Digital 2018 Live : Episode 6 : Content Strategy

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In this podcast episode, Neil Wilkins talks us through the digital marketing Rule of Thirds, the importance of becoming current, relevant and informed, in the eyes of the target customer and the four types of content: creation, curation, documentation…
People Planet Profit

People, Planet, Profit

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There's a new marketing mix in town and it's called People, Planet, Profit. Pay close attention because everything in marketing as we know it, will be changing very soon. The old world definition of marketing as simply satisfying customer expectations…

Events and Speaking

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​It's a busy diary over the coming weeks with an opportunity to hear me speak on a host of subjects from Mindful Marketing to Social Media Best Practice in 2018 to The Importance of Vision. Let me know if you are near any of these locations…

Marketing and Mindfulness : Documenting the Journey

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This short article is my official beginning of the documenting of the journey of Marketing and Mindfulness. It might sound a bit hippy or you might not understand it at all, but the premise is simple: marketing and commercial decision making…

Digital 2018 Live : Episode 5 : How To Plot Your Customer Journey

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How to Plot Your Customer Journey is the 5th episode in the Digital 2018 Live podcast series by Neil Wilkins, taking us step by step through the stages of planning you need to ensure your customers' experience delivers what you and they both…
Personal VisionRichard Berry

Why You Need A Personal Vision

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A personal vision can differentiate you from others, help you to cut through the noise of everyday life, help secure that ideal next role in your career journey and give you purpose and direction, each and every day. I recorded a presentation…

Impact: The Key To Communications

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Impact is defined as "having a marked effect or influence on someone" (verb). As a noun it is often said to be "the action of one object coming forcibly into contact with another." (noun). Whichever definition resonates better with you, the…

How to start to use Google Analytics

I often see people too daunted by the wall of data to use Google Analytics with confidence. For this reason I have decided to summarise the key things to look for to help you to understand, at a beginners level, some of the most important things…

Brand New Online Digital Course

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Today sees my proud launch of a brand new, and my first, online digital marketing planning and content strategy course: Rule of Thirds - How to Create Exceptional Digital Content Rule of Thirds - How to Create Exceptional Digital Content course,…

Digital 2018 Live : Episode 4 : Customer Personas

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In Episode 4 of the Digital 2018 Live podcast series, I talk you through the importance of customer personas. Personas takes your marketing way beyond the bland 'customer segmentation' and 'demographics' approaches of old and deep into the…