Take The Stress Out Of A Project

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I want to help you to take the stress out of a project you are working on right now. Projects are hard, sometimes very hard. It may be that you are starting your weekend feeling stressed because of a project that isn't going very well. This…

Marketing Project Management

Project management skills are essential in marketing. In this podcast, I share my Project Management 8Ss checklist. I hope this will ensure you catch everything you need to do as you execute an exceptional next project. Scenario…

Apple Podcasts It Is Time

Apple Podcasts have arrived and it is time to take your audio marketing seriously. Many of us are waking up to our first full day with Mac OS Catalina. So what, you may ask. But if you look at Apple's focus on what's new, you'll see something…

Driving Digital Experience

Driving Digital Experience is an important module in the CIM Diploma in Professional Marketing and a topic which can be learned and continuously improved by all marketers. Whether you are marketing for a brand, company, start-up or yourself,…

Mindful Collective Update

Mindful Collective Update ~ Here's a "fly on the wall" behind the scenes glimpse of today's workshop with EVF. We spent some time working collaboratively to position Purpose at the heart of the new marketing mix for businesses of the future. In…

Why Mindful Business Is So Hard

There may be little harder than running a mindful business. So why is it that creating and developing a mindful business is so hard? One of the reasons is the language that most businesses speak. Depending on the orientation of the business…
process improvement and AI

Process Improvement and AI

Process improvement and AI came up in a recent discussion with one of my apprentices. I was asked to share my thoughts on how to identify, prioritise and begin to understand what processes a business might focus on improving. The conversation…

Digital Analytics 2020

Digital Analytics will be a vital ingredient of the marketing mix through 2020. This is because we all need to make the most of the big data available to us. There are three core levels of analytics: close, near and far: under our control,…

Why Your Business Needs An Intranet

I find myself talking regularly to clients and others about why your business needs an intranet. I've found over the years, I am often approached to fix issues with external marketing. It might be a company feels they need a new website,…