Digital Marketing and Social Media 2018

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To coincide with the launch of my new book, I have reshaped and updated my digital marketing and social media talks, training and workshops for events through 2018. With the rise of Internet of Things (IoT), documenting as a form of digital…

Your Personal Career Plan : 3rd Annual Conference

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I'm delighted to be hosting the CIM 3rd Annual Conference : Your Personal Career Plan This year's event, the third in what has proven to be an increasingly popular format, brings together some amazing speakers, workshops and networking for…

Plan Small, Think Big : the key to profitable scalability

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We can talk for hours about marketing best practice, memes and viral campaigns, new school sales processes but without a focus on scalability even the best business processes and techniques can stall. When I say scalability it's about setting…

Keep Feeding Your Consumers

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When you define the word Consumer in a typical dictionary you see it means something like... the purchaser of products and services. This is just part of the equation and savvy marketers, business developers, entrepreneurs and influencers are…

Interview with YENA

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The following is a transcript and some paraphrasing of my answers to questions I was asked at the great YENA event in Bristol last night. It was a pleasure speaking to so many of you. Thanks for listening. What did you learn from your early…

Why I Need A Balanced Scorecard

There are numerous benefits of the balanced scorecard and reasons why you should integrate one with your key performance indicators. Balanced Scorecard is a concept that was created due to a demand for a wider perspective on reporting the performance…

Evidence-Based Innovation

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As markets become ever-more competitive and commoditised, the need to differentiate and innovate increases. We see it across consumer, business and not-for-profit industries where organisations large and small clamour for elusive customer attention.…

Guidance For Completing Marketing Assignments

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My initial advice for completing marketing assignment is to begin with the theme of your assignment. In other words, what story are you telling to the examiner? This needs to be something your business is facing that you will be using digital…

3 : It's the Magic Number

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“Everybody wants to be a deejay. Everybody wants to be an emcee. But being speakers are the best. And you don't have to guess.”  De La Soul The number three and the division of things by thirds, has been at the core of true balance…