How Do You Give 'That Feeling'?

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“that feeling” you get when you see an email from a certain person versus the sinking feeling from another… that’s what you need to stimulate when you are seen in the chaos that is social media You know the feeling. You open up your…

Digital Marketing Communications Plan Framework

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Over this summer I will be putting the finishing touches to my next book, written to help you create more effective digital marketing communications. Whilst most commentators on the subject of digital marketing focus solely on the creation…

Depth of Branding

For most people, a brand signifies a logo, a name and some nice colours and fonts. Yet this is just the tip of the iceberg when it comes to the long list of elements that underpin the most successful brand. Think firstly about the chaos or…

If You Always Do What You've Always Done

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If you always do what you've always done...  but many of us still expect to get very different outcomes from repeating the same behaviours, communication, marketing and day to day activities. It's a false logic and there is so much evidence…

Curate, Create or Document

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There are normally 3 ways to publish digital content and these apply to all forms of media including words, images and video. Curate is digital content published by someone else and you repurpose it, retweet it, review it or aggregate it. This…

Playing to Ego in Content Creation

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What do people most like to talk about, hear about and focus on? Yes, you guessed it;  Themselves. If we are all truly honest, it's the subject that most interests us. Psychologists, spiritualists and introspective thinkers all agree that…

Lunch and Learn

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Whether your team needs help in planning, optimising what you do already, or delivering excellence, I have a suite of Lunch & Learn subjects designed to: improve your teamwork, communication and focus align your people, roles and goals,…

Private, Personal, Professional?

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It's often a dilemma when you are social networking: just how much information should you share, when the definition of social media is lead by the word social. If you have your own business or are a consultant then the answer is probably quite…

When Research Becomes Viral Marketing

Here's a wonderful example of how to turn a simple research question into a viral marketing campaign. Meet Lyndsie Barrie, Financial Consultant and author of The 39 Money Success Keys. Post images of three possible book covers for her upcoming…