Do You Want Milk With That?

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"Black Americano, please" is my stock phrase for the early morning pick-me-up as I enter my coffee shop of choice to being the day's writing, planning or meetings. Now a black Americano, if you didn't know, is a simple beast. It's just a single…

Great Examples of Remarketing

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We have all experienced remarketing, the trick of a company sending us details and promotions of its products and services just after we had a quick look at them online but didn't purchase. "Remarketing lets you show ads to people who have visited…

Fans, Footfall and Finance

This last weekend's launch of Satori Gallery has reminded me that there are always key ingredients in successful marketing campaigns and events. In this case the vital mix is fans, footfall and finance. Let me explain. Satori Gallery is a…

How Do You Give 'That Feeling'?

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“that feeling” you get when you see an email from a certain person versus the sinking feeling from another… that’s what you need to stimulate when you are seen in the chaos that is social media You know the feeling. You open up your…

Digital Marketing Communications Plan Framework

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Over this summer I will be putting the finishing touches to my next book, written to help you create more effective digital marketing communications. Whilst most commentators on the subject of digital marketing focus solely on the creation…

Depth of Branding

For most people, a brand signifies a logo, a name and some nice colours and fonts. Yet this is just the tip of the iceberg when it comes to the long list of elements that underpin the most successful brand. Think firstly about the chaos or…

If You Always Do What You've Always Done

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If you always do what you've always done...  but many of us still expect to get very different outcomes from repeating the same behaviours, communication, marketing and day to day activities. It's a false logic and there is so much evidence…

Curate, Create or Document

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There are normally 3 ways to publish digital content and these apply to all forms of media including words, images and video. Curate is digital content published by someone else and you repurpose it, retweet it, review it or aggregate it. This…

Playing to Ego in Content Creation

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What do people most like to talk about, hear about and focus on? Yes, you guessed it;  Themselves. If we are all truly honest, it's the subject that most interests us. Psychologists, spiritualists and introspective thinkers all agree that…