Why Mindful Business Is So Hard

There may be little harder than running a mindful business. So why is it that creating and developing a mindful business is so hard? One of the reasons is the language that most businesses speak. Depending on the orientation of the business…
process improvement and AI

Process Improvement and AI

Process improvement and AI came up in a recent discussion with one of my apprentices. I was asked to share my thoughts on how to identify, prioritise and begin to understand what processes a business might focus on improving. The conversation…

Digital Analytics 2020

Digital Analytics will be a vital ingredient of the marketing mix through 2020. This is because we all need to make the most of the big data available to us. There are three core levels of analytics: close, near and far: under our control,…

Why Your Business Needs An Intranet

I find myself talking regularly to clients and others about why your business needs an intranet. I've found over the years, I am often approached to fix issues with external marketing. It might be a company feels they need a new website,…

Marketing Budget Setting 2020

How much marketing budget should you be setting for 2020 as you work through your strategic marketing planning? Setting a marketing budget can come from a variety of different angles: 1. Just accept and work with whatever your management…

How to Plan a Marketing Launch

As I start the planning for the release of the first Neya Mindful Living online workshop, I thought I'd share how to plan a marketing launch. Using simply a flip chart and sticky notes, I guide you through the example of how to create…

Digital Transformation a key to Mindful Marketing

This is a really neat trick and we should all be doing this is we are practicing mindful marketing. Spot an industry trend, think about how it relates to our organisation and then do deep dive research into it so we fully understand why it’s…

Marketing 2020 Linkedin Organic Content

Linkedin organic content in 2020 may be the next big thing in social media. Have you noticed over the last six months that you are becoming deluged by spam inMail and unwelcome sales messages and connection requests each time you log…

How To Prioritise Stakeholders

Cameron Forsyth has given me this blog idea "How to Prioritise Stakeholders" and I thought it would be useful to share my answer to his question. Who are your stakeholders? They are everyone who has a vested interest in how your organisation…