Thought Leadership Explained

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Thought leadership is a strategic marketing approach that can really drive forward your personal profile or business brand. However there are lots of ways you can be a thought leader. In this short podcast, Neil Wilkins talks about the three…
marketing apprenticeships

Marketing Apprenticeships

Marketing apprenticeships can benefit employers and marketing professionals alike. A marketing apprenticeship allows an ambitious marketer, if they are a Marketing Executive or Marketing Manager, to balance theory with practice as they study. I…
Sam Roberts Boston Tea Party Interview with Neil Wilkins

Interview with Sam Roberts Boston Tea Party

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I am delighted to recently have conducted an interview with Sam Roberts, CEO and Co-Founder of Boston Tea Party, the first cafe chain to ban single use cups. This decision has significantly impacted Boston Tea Party sales revenue but…
how to build trust in social media

How to Build Trust in Social Media

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How to build trust in social media is the number one consideration when you start out as well as when you are looking to kick on your social networking to the next level. A great podcast on Oprah’s Super Soul channel, by Dr Brene Brown…

A Sustainable New Marketing Mix For A New Generation

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A Sustainable New Marketing Mix For A New Generation Rising generations are calling into question the traditional marketing mix, which has focused on everything about a brand. They want to know what’s in it for them. They want to align…

How Marketing Can Support Telesales

How can marketing support telesales? It's quite easy, but warming up the customer before the call. Imagine how hard it is for a telesales person to get an appointment with a prospect if it is the very first time they have heard from the company.…

The Viral Blueprint by Dave Rotheroe

The Viral Blueprint by Dave Rotheroe is a short, snappy introduction to exactly what you need to do in today's chaotic social media space to grab attention and make things happen. I don't normally endorse publications like this because more…

Mindful Reinvestment Is The New CSR

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I believe that mindful reinvestment in your business is the new CSR. This is a conversation I have just enjoyed with Cambridge Marketing College Founder and Chairman, Charles Nixon. We talked about how a business can best start to think…

Why Team Briefings Work

Why team briefings work is because it gives a chance for all staff to understand what's in it for them, balanced with how they can contribute to the growth of the business. This morning I was part of a client's 7am 'all staff' briefing to…