Digital Advertising in 2020

Digital Advertising in 2020 is all about getting best Return on Investment (ROI) from your precious marketing budget. You have a choice when you consider digital advertising because often, with careful planning, you can achieve the same…

How to Mindfully Prioritise a Busy Day

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In this latest Neil Wilkins Podcast, Neil shares an experience with a client where he helped them to mindfully prioritise a busy day. Neil guides us through a simple but powerful process, using the criteria, strategic importance and urgency. This…

Marketing Apprenticeships

Marketing apprenticeships guide your marketing staff in their personal learning at the same time to contributing to your business. A marketing apprentice learns essential skills and knowledge whilst they add value in their marketing role. Cambridge…

Marketing 2020 Webinar

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What is coming in marketing in 2020? Watch Again the full webinar Here are some brief answers to just some of the questions included in this webinar with a group of UK marketing apprentices from a variety of sectors. What’s the…

The Value Of Time In Your Marketing Messages

The value of time in your marketing messages may reach an all time high in 2020. Over recent years we have seen an increased importance in influencers, social media attention and audio content. In 2020, Neil predicts that time will…

From Internal Communication to Employee Communication

I can see clearly that we should move our thinking from internal communication to employee communication. An article by Sociabble talks about the importance of extending how we work with our employees as marketers, irrespective of their role…

Mindful Collective Visualization Tool Explained

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Mindful Collective Visualization Tool, a brand new ethics and sustainability online indexing tool is explained by Co-Founder, Neil Wilkins. The Mindful Collective have developed this visualization tool to help businesses begin their journey…
how to win at content marketing

How To Win At Content Marketing

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How to win at content marketing is a valuable hour spent considering the core building blocks to create exceptional marketing content. Learn how to embrace the Rule of Thirds at the same time. Balance paid, owned and earned media in your…

Sustainable New Marketing Mix

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A sustainable new marketing mix for a new generation was the title of this keynote I gave, with Joe Pereira, to a CIM Senior Marketers event in Bristol. Introducing and testing out the thinking behind The Mindful Collective, we took the…