It is time to integrate performance marketing philosophy in your business

Here are some notes about the subject of performance marketing, written during a B2B Marketing webinar, well hosted by Joel Harrison. “Performance Marketing is a comprehensive term that refers to online marketing and advertising programs…
How to run an effective marketing campaign

How to run an effective Marketing Campaign

How to run an effective marketing campaign? The answer is based on a simple equation: Creative + Process + ROI and if you miss an element in the equation your marketing campaign is unlikely to be effective

Awareness Attention Impact Action

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A competent marketer, and the one who will succeed, knows the work is only just beginning when a customer is aware of their brand, because the return on customer awareness is only as good as the behaviour it inspires.

Mindful Index Update

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The Mindful Collective is gathering momentum and tomorrow we will be attending Green Britain conference to speak with a variety of organisations, campaigners and businesses who are at the forefront of sustainability

The Value of Giving Free Samples in Marketing

Mariusz Pionka, Bristol-based Chocolatier at Cocoa Corner Chocolates is a great example of a business person who completely understands the value of giving free samples in their marketing. Venture into Mariusz's store at 190 Gloucester Road…

Awaken the Potential in your Business

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In this keynote, that launched the start of the Ethical Digital 2019 Series, Neil Wilkins talked about how to use digital marketing and social media, customer personas, customer journey and a balanced content strategy to awaken the potential…

10 Minute Marketing Plan

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10 Minute Marketing Plan is not something I would normally recommend, but if you are really struggling for time and resources, you can listen to this and find out the two things I'd recommend that you try first...

Bring Your Customer Journey To Life

It is vital to bring your customer journey to life if you are going to inspire, educate and inform and drive sales conversions from your marketing efforts. Your customer journey is the step by step process you map out for your customers'…

Improving Customer Conversion Rates

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I’m just out of a very useful Tutors’ webinar with Cambridge Marketing College and we were discussing the upcoming Digital Strategy assignments that our students will be tackling. A question that resonated with each of the Tutors was…