The Value Of Time In Your Marketing Messages

The value of time in your marketing messages may reach an all time high in 2020. Over recent years we have seen an increased importance in influencers, social media attention and audio content. In 2020, Neil predicts that time will…

From Internal Communication to Employee Communication

I can see clearly that we should move our thinking from internal communication to employee communication. An article by Sociabble talks about the importance of extending how we work with our employees as marketers, irrespective of their role…

Mindful Collective Visualization Tool Explained

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Mindful Collective Visualization Tool, a brand new ethics and sustainability online indexing tool is explained by Co-Founder, Neil Wilkins. The Mindful Collective have developed this visualization tool to help businesses begin their journey…
how to win at content marketing

How To Win At Content Marketing

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How to win at content marketing is a valuable hour spent considering the core building blocks to create exceptional marketing content. Learn how to embrace the Rule of Thirds at the same time. Balance paid, owned and earned media in your…

Sustainable New Marketing Mix

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A sustainable new marketing mix for a new generation was the title of this keynote I gave, with Joe Pereira, to a CIM Senior Marketers event in Bristol. Introducing and testing out the thinking behind The Mindful Collective, we took the…

Product Lifecycle and Marketing Communications

Integrating product lifecycle and marketing communications is something I am playing with at the moment to help my clients focus. The concept is simple, yet potentially really powerful. The idea is to match the lifecycle stage of your brand,…

Thought Leadership Explained

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Thought leadership is a strategic marketing approach that can really drive forward your personal profile or business brand. However there are lots of ways you can be a thought leader. In this short podcast, Neil Wilkins talks about the three…
marketing apprenticeships

Marketing Apprenticeships

Marketing apprenticeships can benefit employers and marketing professionals alike. A marketing apprenticeship allows an ambitious marketer, if they are a Marketing Executive or Marketing Manager, to balance theory with practice as they study. I…
Sam Roberts Boston Tea Party Interview with Neil Wilkins

Interview with Sam Roberts Boston Tea Party

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I am delighted to recently have conducted an interview with Sam Roberts, CEO and Co-Founder of Boston Tea Party, the first cafe chain to ban single use cups. This decision has significantly impacted Boston Tea Party sales revenue but…