People Marketing Mix

Your People Are Your Key Marketing Ingredient In 2018

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People matter. No matter which industry we find ourselves in and whatever products and services we are marketing, the competitor down the road may well have a very similar offer. Differentiation is absolutely essential in this chaotic, noisy…
People Planet Profit

People, Planet, Profit

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There's a new marketing mix in town and it's called People, Planet, Profit. Pay close attention because everything in marketing as we know it, will be changing very soon. The old world definition of marketing as simply satisfying customer expectations…

Marketing and Mindfulness : Documenting the Journey

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This short article is my official beginning of the documenting of the journey of Marketing and Mindfulness. It might sound a bit hippy or you might not understand it at all, but the premise is simple: marketing and commercial decision making…
Personal VisionRichard Berry

Why You Need A Personal Vision

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A personal vision can differentiate you from others, help you to cut through the noise of everyday life, help secure that ideal next role in your career journey and give you purpose and direction, each and every day. I recorded a presentation…

Impact: The Key To Communications

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Impact is defined as "having a marked effect or influence on someone" (verb). As a noun it is often said to be "the action of one object coming forcibly into contact with another." (noun). Whichever definition resonates better with you, the…

It's Not What You Earn, It's What You Learn

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I saw the quote "It's Not What You Earn, It's What You learn" on an image in social media and it was gone before I had a chance to note who first said it. Whoever you are, thank you... it is so true. In this hard-hitting, dog-eat-dog, world…

Live Your Future Self Today

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There has never been a better time than right now, to figure out your passion, your purpose, your vision and the community you need around you to make it a reality. How many people do you know who constantly talk about their dreams but then…

The Difference Between Knowledge And Wisdom

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There is an old saying that goes something like "Knowledge is knowing a tomato is a fruit; Wisdom is knowing not to put it in a fruit salad". A simple, yet profound, reflection on the importance of application as well as knowing. I see this…

A Guide To Self Awareness

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You're the best, because you are you. Nobody does it better and so you are already a huge success in life and everything. From the minute you were born, if not before, you began carving a path through this life that is unique, previously uncharted…

How Do You Give 'That Feeling'?

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“that feeling” you get when you see an email from a certain person versus the sinking feeling from another… that’s what you need to stimulate when you are seen in the chaos that is social media You know the feeling. You open up your…