A Sustainable New Marketing Mix For A New Generation

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A Sustainable New Marketing Mix For A New Generation Rising generations are calling into question the traditional marketing mix, which has focused on everything about a brand. They want to know what’s in it for them. They want to align…

Mindful Reinvestment Is The New CSR

I believe that mindful reinvestment in your business is the new CSR. This is a conversation I have just enjoyed with Cambridge Marketing College Founder and Chairman, Charles Nixon. We talked about how a business can best start to think…

Awareness Attention Impact Action

A competent marketer, and the one who will succeed, knows the work is only just beginning when a customer is aware of their brand, because the return on customer awareness is only as good as the behaviour it inspires.

Awaken the Potential in your Business

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In this keynote, that launched the start of the Ethical Digital 2019 Series, Neil Wilkins talked about how to use digital marketing and social media, customer personas, customer journey and a balanced content strategy to awaken the potential…

10 Minute Marketing Plan

10 Minute Marketing Plan is not something I would normally recommend, but if you are really struggling for time and resources, you can listen to this and find out the two things I'd recommend that you try first...

Marketing Trends Workshop 2019

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An audio clip from a marketing trends workshop 2019, helping digital marketing and social media planning in the context of movements and opportunities from the market place. Many of the marketing trends we experience either as marketers or…

Macro Patience and Micro Speed

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Gary Vee talks about practicing macro patience (with your strategy) and micro speed (with your day to day activities. Never has this been more important than practicing patience when you feel drawn to monetise your audience by selling your…
Ethical Digital Series 2019

2019 Ethical Digital Series

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I'm delighted to share with you the beginning of the 2019 Ethical Digital Series, in partnership with Sonya Subscribe to be advised of further events This is a series of evening talks and workshops designed for those seeking to awaken…
The Mindful Collective

The Mindful Collective Launch 2019

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 The Mindful Collective is live... with a number of world changer colleagues and partners. This is an amazing opportunity to be part of a ground-breaking new initiative that intends to improve businesses across all sectors and in all countries,…