Digital Marketing Planning Template

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As I work with students, clients, companies and individuals in the subject of digital marketing planning, almost every day, it's time to share a template that I am using which really works. To most people, a digital marketing plan is a rough…

Digital Marketing Communications Plan Framework

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Over this summer I will be putting the finishing touches to my next book, written to help you create more effective digital marketing communications. Whilst most commentators on the subject of digital marketing focus solely on the creation…

If You Always Do What You've Always Done

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If you always do what you've always done...  but many of us still expect to get very different outcomes from repeating the same behaviours, communication, marketing and day to day activities. It's a false logic and there is so much evidence…

Lunch and Learn

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Whether your team needs help in planning, optimising what you do already, or delivering excellence, I have a suite of Lunch & Learn subjects designed to: improve your teamwork, communication and focus align your people, roles and goals,…

Private, Personal, Professional?

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It's often a dilemma when you are social networking: just how much information should you share, when the definition of social media is lead by the word social. If you have your own business or are a consultant then the answer is probably quite…

The Art and Science of Goal Setting

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Here’s a simple model for best practice goal setting that works and helps you to link a stretch goal with some smart action-oriented goals that will help deliver your desired outcome. Scenario - This is the current landscape in which you…

The Importance of Vision

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"Our means of making a clearing through the chaos of events matter as much as, if not more than, the events themselves." Maria Popova There's something really clean, crips and clear about a well crafted vision. A vision is important if you…

Choose To Live In The Present

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It's all about choices. You can only think of one thing at a time so make it count... choose positive and choose to live in the present. There can be no stress in the present because it's neither clouded by the past nor tempered by expectations…

Finding Your Purpose

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Deepak Chopra has recently shared a great visual model that helps us all to focus in on what your core life purpose is, or should be. Often we travel routes without clear destinations, take paths into unknown territory and offer things to the…

How To Be A Good Client

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Back in the day there was a client and there was a supplier. The client was like a big bad ogre with a purse full of gold and the supplier’s job, much like in the Jack and the Beanstalk story, was to find ways of taking that gold from the…