Marketing Services and Consultancy

Market trends and insights, strategic marketing planning, digital marketing, social media, customer persona profiling, customer journey, marketing campaigns, marketing technology, marketing mentoring, team and individual training.

This isn’t just marketing, this is marketing and mindfulness; bringing a wider and deeper perspective to your marketing and communications, within your business and with your customers.

Mindful Marketing is all about making the right kind of profit. Doing business in such a way as to benefit society, community and the planet at the same time as making great profits, reinvested wisely. For more information and to contribute to the ethical business debate, please visit The Mindful Collective.

I also serve all of your marketing planning, digital marketing and campaign needs through Viper Marketing.

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I believe that mindful reinvestment in your business is the new CSR. This is a conversation I have just enjoyed with Cambridge Marketing College Founder and Chairman, Charles Nixon. We talked about how a business can best start to think about developing more mindfulness. This might take the form of improved sustainability, a focus on […]

Why team briefings work is because it gives a chance for all staff to understand what’s in it for them, balanced with how they can contribute to the growth of the business. This morning I was part of a client’s 7am ‘all staff’ briefing to showcase a new brand that they can be part of. […]

Here are some notes about the subject of performance marketing, written during a B2B Marketing webinar, well hosted by Joel Harrison. “Performance Marketing is a comprehensive term that refers to online marketing and advertising programs in which advertisers (a.k.a., “retailers” or “merchants”) paid marketing companies (a.k.a, “affiliates” or “publishers”) when a specific action is completed; such as a […]