Marketing Services and Consultancy

Market trends and insights, strategic marketing planning, digital marketing, social media, customer persona profiling, customer journey, marketing campaigns, marketing technology, marketing mentoring, team and individual training.

This isn’t just marketing, this is marketing and mindfulness; bringing a wider and deeper perspective to your marketing and communications, within your business and with your customers.

Mindful Marketing is all about making the right kind of profit. Doing business in such a way as to benefit society, community and the planet at the same time as making great profits, reinvested wisely. For more information and to contribute to the ethical business debate, please visit The Mindful Collective.

I also serve all of your marketing planning, digital marketing and campaign needs through Viper Marketing.

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Whilst reviewing a number of early submissions from my students on the CIM Driving Digital Experience module of the Level 6 Digital Diploma in Professional Marketing, I began thinking about the 10 most important steps that would be required in practice if a business wished to integrate personalisation in the customer journey and marketing communications […]

How to create a content strategy, is a step by step process that involves really understanding the target audience and then crafting content that matches both their needs as well as those of the business communicating with them. It’s all about synergy and optimising time. By setting out on a plan at the outset you […]

How do you make better decisions? The answer is in being mindful. There are no ways to make better decisions, it’s all about the confidence in your initial decision and then the commitment to execute that decision, whatever the costs and whatever the returns. At one end of the decision making spectrum are the growth […]