Marketing Services and Consultancy

Market trends and insights, strategic marketing planning, digital marketing, social media, customer persona profiling, customer journey, marketing campaigns, marketing technology, marketing mentoring, team and individual training.

This isn’t just marketing, this is marketing and mindfulness; bringing a wider and deeper perspective to your marketing and communications, within your business and with your customers.

Mindful Marketing is all about making the right kind of profit. Doing business in such a way as to benefit society, community and the planet at the same time as making great profits, reinvested wisely. For more information and to contribute to the ethical business debate, please visit The Mindful Collective.

I also serve all of your marketing planning, digital marketing and campaign needs through Viper Marketing.

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process improvement and AI

Process improvement and AI came up in a recent discussion with one of my apprentices. I was asked to share my thoughts on how to identify, prioritise and begin to understand what processes a business might focus on improving. The conversation then evolved into how AI might add value to process improvement rather than become […]

Digital Analytics will be a vital ingredient of the marketing mix through 2020. This is because we all need to make the most of the big data available to us. There are three core levels of analytics: close, near and far: under our control, micro and macro. As we explore what helps us to find […]

I find myself talking regularly to clients and others about why your business needs an intranet. I’ve found over the years, I am often approached to fix issues with external marketing. It might be a company feels they need a new website, brochure, brand, or other tactical challenge to fix. However, as soon as we […]