Marketing and Mindfulness

Latest Video

latest videos from Neil and Neya (with Sonya Wilkins)

Latest Podcasts

search “Neil Wilkins Podcast” in iTunes to subscribe

Sustainability Definition

Sustainability is a word that has multiple definitions. In my opinion it’s actually a misnomer for the intention behind the word. To sustain something is to maintain it at its current position, situation or physical state. Let’s face it.. when we talk about sustainability in terms of planet, depletion of natural resources, the proliferation of […]

A competent marketer, and the one who will succeed, knows the work is only just beginning when a customer is aware of their brand, because the return on customer awareness is only as good as the behaviour it inspires.

The Mindful Collective is gathering momentum and tomorrow we will be attending Green Britain conference to speak with a variety of organisations, campaigners and businesses who are at the forefront of sustainability

How to Plot Your Customer Journey is the 5th episode in the Digital 2018 Live podcast series by Neil Wilkins, taking us step by step through the stages of planning you need to ensure your customers’ experience delivers what you and they both need. The three stages of awareness, conversion and retention are described in […]

A personal vision can differentiate you from others, help you to cut through the noise of everyday life, help secure that ideal next role in your career journey and give you purpose and direction, each and every day. I recorded a presentation I gave to a CIM Conference in Southampton as I talked through what […]

Impact is defined as “having a marked effect or influence on someone” (verb). As a noun it is often said to be “the action of one object coming forcibly into contact with another.” (noun). Whichever definition resonates better with you, the message is clear, that there is nothing more important in effective communications than impact. […]