Marketing and Mindfulness

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10 Minute Marketing Plan is not something I would normally recommend, but if you are really struggling for time and resources, you can listen to this and find out the two things I’d recommend that you try first…

It is vital to bring your customer journey to life if you are going to inspire, educate and inform and drive sales conversions from your marketing efforts. Your customer journey is the step by step process you map out for your customers’ experience to ensure they go in a suitable and pre-planned direction through all […]

I’m just out of a very useful Tutors’ webinar with Cambridge Marketing College and we were discussing the upcoming Digital Strategy assignments that our students will be tackling. A question that resonated with each of the Tutors was around the subject of Conversion. We debated at length what the term Conversion really means and it […]

The definition of a Minimum Viable Product is a concept to keep in mind not only as you prepare for launching a new product or service but in all sorts of business decision making. A Minimum Viable Product (MVP) can be defined as the optimum minimalist form of a product or service such that it […]

neil wilkins sales funnel forensics

We all get so caught up in the obsession to attract and gain new customers that sometimes we lose sight of the prize; The profit we can secure when we manage our sales funnel at a forensic level. Ask most marketers and sales people how they make money in business and they’ll likely tell you […]

In this second episode of the Digital 2018 Live iTunes Podcast Series, Neil Wilkins talks about the top 3 market trends that all marketers, digital marketers, business developers, business owners and sales professionals should consider when planning their customer communications. In this podcast Neil talks about the importance of customer mobility, the rise (again) of […]