Marketing and Mindfulness

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Customer Journey and how to plot yours

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Mindful Collective Visualization Tool, a brand new ethics and sustainability online indexing tool is explained by Co-Founder, Neil Wilkins. The Mindful Collective have developed this visualization tool to help businesses begin their journey towards being more ethical and sustainable. As Neil explains, the tool utilises on screen sliders to record perceptions of where a business […]

How to avoid Personal or Self Sabotage is an innate need that affects every one of us. In this webinar, Neil and Sonya Wilkins share techniques and tips for how to identify when and where you self-sabotage. They also help you to understand what you can do about it. Listen to the Podcast Watch Again […]

how to win at content marketing

How to win at content marketing is a valuable hour spent considering the core building blocks to create exceptional marketing content. Learn how to embrace the Rule of Thirds at the same time. Balance paid, owned and earned media in your choice of channels. Consider whether to create, curate or document as you build your […]

Let’s think about how we might feed our family and feed our soul at the same time. Whenever we think of our passions we think about what makes us smile, what gives us a warm feeling deep inside and what we would want to be doing if all else failed. Whenever we think of what […]

Neil Wilkins explains the three different types of digital media and how to balance them in your digital campaigns for events, new product launches and when you are looking to break into a new marketplace. This is Episode 9 of the Digital 2018 Live podcast series, exploring the twelve building blocks of effective digital marketing, […]

Achievement of ABM

I am often asked by clients how to do account based marketing or ABM. The process for ABM is quite simple. It’s all about stereotyping for personalisation and rather than stereotyping for generalisation. I was once challenged about the ethics of stereotyping customers when developing marketing plans. The challenge was that everyone is different and […]