Marketing and Mindfulness

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How can marketing support telesales? It’s quite easy, but warming up the customer before the call. Imagine how hard it is for a telesales person to get an appointment with a prospect if it is the very first time they have heard from the company. There is no background, context or trust from the prospect’s […]

The Viral Blueprint by Dave Rotheroe is a short, snappy introduction to exactly what you need to do in today’s chaotic social media space to grab attention and make things happen. I don’t normally endorse publications like this because more often than not they are designed to entice you into some form of marketing scam, […]

I believe that mindful reinvestment in your business is the new CSR. This is a conversation I have just enjoyed with Cambridge Marketing College Founder and Chairman, Charles Nixon. We talked about how a business can best start to think about developing more mindfulness. This might take the form of improved sustainability, a focus on […]

People Planet Profit

There’s a new marketing mix in town and it’s called People, Planet, Profit. Pay close attention because everything in marketing as we know it, will be changing very soon. The old world definition of marketing as simply satisfying customer expectations profitably is as out-dated now as it is over-used. Back in the day it might […]

​It’s a busy diary over the coming weeks with an opportunity to hear me speak on a host of subjects from Mindful Marketing to Social Media Best Practice in 2018 to The Importance of Vision. Let me know if you are near any of these locations on the following days and I can give you […]

This short article is my official beginning of the documenting of the journey of Marketing and Mindfulness. It might sound a bit hippy or you might not understand it at all, but the premise is simple: marketing and commercial decision making not only for the good of the shareholders and management, but at the same […]