Marketing and Mindfulness

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latest videos from Neil and Neya (with Sonya Wilkins)

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How can marketing support telesales? It’s quite easy, but warming up the customer before the call. Imagine how hard it is for a telesales person to get an appointment with a prospect if it is the very first time they have heard from the company. There is no background, context or trust from the prospect’s […]

The Viral Blueprint by Dave Rotheroe is a short, snappy introduction to exactly what you need to do in today’s chaotic social media space to grab attention and make things happen. I don’t normally endorse publications like this because more often than not they are designed to entice you into some form of marketing scam, […]

I believe that mindful reinvestment in your business is the new CSR. This is a conversation I have just enjoyed with Cambridge Marketing College Founder and Chairman, Charles Nixon. We talked about how a business can best start to think about developing more mindfulness. This might take the form of improved sustainability, a focus on […]

How to run an effective marketing campaign

How to run an effective marketing campaign? The answer is based on a simple equation: Creative + Process + ROI and if you miss an element in the equation your marketing campaign is unlikely to be effective

Sustainability Definition

Sustainability is a word that has multiple definitions. In my opinion it’s actually a misnomer for the intention behind the word. To sustain something is to maintain it at its current position, situation or physical state. Let’s face it.. when we talk about sustainability in terms of planet, depletion of natural resources, the proliferation of […]

A competent marketer, and the one who will succeed, knows the work is only just beginning when a customer is aware of their brand, because the return on customer awareness is only as good as the behaviour it inspires.