Marketing and Mindfulness

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Latest Podcasts

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Project management skills are essential in marketing. In this podcast, I share my Project Management 8Ss checklist. I hope this will ensure you catch everything you need to do as you execute an exceptional next project. Scenario – project context and need Stakeholders – direct and indirect stakeholders Strategy – priority and ultimate value Setting […]

Apple Podcasts have arrived and it is time to take your audio marketing seriously. Many of us are waking up to our first full day with Mac OS Catalina. So what, you may ask. But if you look at Apple’s focus on what’s new, you’ll see something exciting; Apple Podcasts. Earlier this year I predicted […]

Driving Digital Experience is an important module in the CIM Diploma in Professional Marketing and a topic which can be learned and continuously improved by all marketers. Whether you are marketing for a brand, company, start-up or yourself, you’ll be giving a customer experience. If you wish to drive, proactively, the experience and especially as […]

process improvement and AI

Process improvement and AI came up in a recent discussion with one of my apprentices. I was asked to share my thoughts on how to identify, prioritise and begin to understand what processes a business might focus on improving. The conversation then evolved into how AI might add value to process improvement rather than become […]

Digital Analytics will be a vital ingredient of the marketing mix through 2020. This is because we all need to make the most of the big data available to us. There are three core levels of analytics: close, near and far: under our control, micro and macro. As we explore what helps us to find […]

everything you perceive is within you

Everything you perceive is within you and this gives you choice. Choice in everything. From the way you live your life to the way you establish and maintain your relationships with others. You have ultimate choice about how you react and experience everything you encounter in your life. When you realise and work with this understanding […]