Marketing and Mindfulness

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Sustainability Definition

Sustainability is a word that has multiple definitions. In my opinion it’s actually a misnomer for the intention behind the word. To sustain something is to maintain it at its current position, situation or physical state. Let’s face it.. when we talk about sustainability in terms of planet, depletion of natural resources, the proliferation of […]

A competent marketer, and the one who will succeed, knows the work is only just beginning when a customer is aware of their brand, because the return on customer awareness is only as good as the behaviour it inspires.

The Mindful Collective is gathering momentum and tomorrow we will be attending Green Britain conference to speak with a variety of organisations, campaigners and businesses who are at the forefront of sustainability

neil wilkins sales funnel forensics

We all get so caught up in the obsession to attract and gain new customers that sometimes we lose sight of the prize; The profit we can secure when we manage our sales funnel at a forensic level. Ask most marketers and sales people how they make money in business and they’ll likely tell you […]

In this second episode of the Digital 2018 Live iTunes Podcast Series, Neil Wilkins talks about the top 3 market trends that all marketers, digital marketers, business developers, business owners and sales professionals should consider when planning their customer communications. In this podcast Neil talks about the importance of customer mobility, the rise (again) of […]

The basis of great decision making in marketing comes from acting upon great information. As a marketer we collect insights, trends, performance data, observations and sector information. We then collate this information and begin to add value by identifying what is most relevant and important to our organisation. Before presenting to the business to enable […]