Marketing and Mindfulness

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Latest Podcasts

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Would you like to be interviewed? If you would like to be part of my Neil Wilkins Podcast as I begin a new series of interviews with people who have interesting business, ideas and topics to share, please contact me. This is an open invitation to make the most of what for me, is my […]

Everything we do, see, hear and experience, is controlled by the context of our habits and paradigms. These are the emotional and physical programmes we have created for ourselves from past experiences. Some of these will be serving us well and allowing us to navigate what would otherwise be a very complex world. However, some […]

There are many benefits to focusing on process in marketing. Most people think of marketing as the ‘colouring in department’. If marketing is underplaying its value then that may well be the case. But if it is doing what marketing should be doing, creating great value for the business and stakeholders, then there are benefits […]

Mindful Collective Update ~ Here’s a “fly on the wall” behind the scenes glimpse of today’s workshop with EVF. We spent some time working collaboratively to position Purpose at the heart of the new marketing mix for businesses of the future. In this short video clip I will share with you some of the conversations […]

There may be little harder than running a mindful business. So why is it that creating and developing a mindful business is so hard? One of the reasons is the language that most businesses speak. Depending on the orientation of the business (sales, product, market, etc.) the language and culture of a business will determine […]

process improvement and AI

Process improvement and AI came up in a recent discussion with one of my apprentices. I was asked to share my thoughts on how to identify, prioritise and begin to understand what processes a business might focus on improving. The conversation then evolved into how AI might add value to process improvement rather than become […]