Marketing and Mindfulness

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10 Minute Marketing Plan is not something I would normally recommend, but if you are really struggling for time and resources, you can listen to this and find out the two things I’d recommend that you try first…

It is vital to bring your customer journey to life if you are going to inspire, educate and inform and drive sales conversions from your marketing efforts. Your customer journey is the step by step process you map out for your customers’ experience to ensure they go in a suitable and pre-planned direction through all […]

I’m just out of a very useful Tutors’ webinar with Cambridge Marketing College and we were discussing the upcoming Digital Strategy assignments that our students will be tackling. A question that resonated with each of the Tutors was around the subject of Conversion. We debated at length what the term Conversion really means and it […]

3 Months With A New Apple MacBook Pro… At the start of 2017 I purchased a new Apple MacBook Pro. For those who know me this would be a moment that would pass almost unnoticed if it wasn’t for the touch bar, but more of that later. You see I am a slave to the […]

I just read an interesting article in Design Week about a high end magazine (£75 per issue) that helps designers understand colour trends. Apart from the price for this high end ‘coffee table’ publication the really interesting thing is the positioning of the brand behind it. Pantone The more interesting thing, when you realise that Pantone […]

As part of an upcoming talk I will be giving on the value of effective collaboration in commercial team development and successful project management I’ve created a visual that describes the four stages and the three steps within each, that help you to implement the idea. The collaboration model begins with exploration of the idea […]