Marketing and Mindfulness

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Digital Advertising in 2020 ~ some observations and an introduction to where to focus and which channels to consider

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Cameron Forsyth has given me this blog idea “How to Prioritise Stakeholders” and I thought it would be useful to share my answer to his question. Who are your stakeholders? They are everyone who has a vested interest in how your organisation performs They have very different perspectives They pull in different directions When you […]

Digital Advertising in 2020 is all about getting best Return on Investment (ROI) from your precious marketing budget. You have a choice when you consider digital advertising because often, with careful planning, you can achieve the same end results by creating or curating organic content. With the proliferation of social media and website advertising opportunities […]

In this latest Neil Wilkins Podcast, Neil shares an experience with a client where he helped them to mindfully prioritise a busy day. Neil guides us through a simple but powerful process, using the criteria, strategic importance and urgency. This process can help you make valuable priority decisions, especially when people are demanding a lot […]

When you define the word Consumer in a typical dictionary you see it means something like… the purchaser of products and services. This is just part of the equation and savvy marketers, business developers, entrepreneurs and influencers are much more likely to resonate with the science definition: consumer. (kən-s ‘mər) A heterotrophic organism that feeds […]

The following is a transcript and some paraphrasing of my answers to questions I was asked at the great YENA event in Bristol last night. It was a pleasure speaking to so many of you. Thanks for listening. What did you learn from your early career that you now use in your work as a […]

There are numerous benefits of the balanced scorecard and reasons why you should integrate one with your key performance indicators. Balanced Scorecard is a concept that was created due to a demand for a wider perspective on reporting the performance of an organisation, than simply sales figures. As we know, when the chips are down […]