Marketing and Mindfulness

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latest videos from Neil and Neya (with Sonya Wilkins)

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How can marketing support telesales? It’s quite easy, but warming up the customer before the call. Imagine how hard it is for a telesales person to get an appointment with a prospect if it is the very first time they have heard from the company. There is no background, context or trust from the prospect’s […]

The Viral Blueprint by Dave Rotheroe is a short, snappy introduction to exactly what you need to do in today’s chaotic social media space to grab attention and make things happen. I don’t normally endorse publications like this because more often than not they are designed to entice you into some form of marketing scam, […]

I believe that mindful reinvestment in your business is the new CSR. This is a conversation I have just enjoyed with Cambridge Marketing College Founder and Chairman, Charles Nixon. We talked about how a business can best start to think about developing more mindfulness. This might take the form of improved sustainability, a focus on […]

“Our means of making a clearing through the chaos of events matter as much as, if not more than, the events themselves.” Maria Popova There’s something really clean, crips and clear about a well crafted vision. A vision is important if you want to enjoy true purpose, consistent and focused intention and at the same […]

The perfect example of the world gone mad… WHEN will ‘investors’ and everyone in ‘start-up’ world understand that people should be building real businesses, not ‘looking for funding’. We have seen them throughout social media, in crowdfunding sites and all through the digital news. Entrepreneurs who are in fact simply looking for others to fund […]

It’s all about choices. You can only think of one thing at a time so make it count… choose positive and choose to live in the present. There can be no stress in the present because it’s neither clouded by the past nor tempered by expectations of the future. It is simply now. If you […]