Marketing and Mindfulness

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10 Minute Marketing Plan is not something I would normally recommend, but if you are really struggling for time and resources, you can listen to this and find out the two things I’d recommend that you try first…

It is vital to bring your customer journey to life if you are going to inspire, educate and inform and drive sales conversions from your marketing efforts. Your customer journey is the step by step process you map out for your customers’ experience to ensure they go in a suitable and pre-planned direction through all […]

I’m just out of a very useful Tutors’ webinar with Cambridge Marketing College and we were discussing the upcoming Digital Strategy assignments that our students will be tackling. A question that resonated with each of the Tutors was around the subject of Conversion. We debated at length what the term Conversion really means and it […]

I have released a number of dates for my upcoming Social Media Workshops in the early Spring. Bristol 21 March Cambridge 29 March London 19 April (fully booked) Bristol 25 April If you are unable to make one of the dates or if you would like to talk to me about an in-house day that I could […]

How To Collaborate More Effectively Creating a culture of collaboration both within your organisation and beyond with stakeholders, customers and partners, is one of the most powerful methods of ensuring a sustainable business that enjoys continual growth. “Effective collaboration is about maximising time, talent and tools to create value” Evan Rossen. The competitiveness that emerges […]

The TTF Model is a simple yet powerful method for prioritising things in line with the value they add to your goals and objectives. Your things, be they actions, plans, clients, projects, or whatever else you have a selection of that you need to sort, can be categorised as to the value they add either […]