Marketing and Mindfulness

Latest Video

Digital Advertising in 2020 ~ some observations and an introduction to where to focus and which channels to consider

Latest Podcasts

search “Neil Wilkins Podcast” in iTunes to subscribe

Cameron Forsyth has given me this blog idea “How to Prioritise Stakeholders” and I thought it would be useful to share my answer to his question. Who are your stakeholders? They are everyone who has a vested interest in how your organisation performs They have very different perspectives They pull in different directions When you […]

Digital Advertising in 2020 is all about getting best Return on Investment (ROI) from your precious marketing budget. You have a choice when you consider digital advertising because often, with careful planning, you can achieve the same end results by creating or curating organic content. With the proliferation of social media and website advertising opportunities […]

In this latest Neil Wilkins Podcast, Neil shares an experience with a client where he helped them to mindfully prioritise a busy day. Neil guides us through a simple but powerful process, using the criteria, strategic importance and urgency. This process can help you make valuable priority decisions, especially when people are demanding a lot […]

As markets become ever-more competitive and commoditised, the need to differentiate and innovate increases. We see it across consumer, business and not-for-profit industries where organisations large and small clamour for elusive customer attention. The ‘me too’ approaches to new product and service development result in an obsession with what the competitors are doing and by […]

My initial advice for completing marketing assignment is to begin with the theme of your assignment. In other words, what story are you telling to the examiner? This needs to be something your business is facing that you will be using digital to help resolve or deliver. The theme could be based around a market […]

You’re the best, because you are you. Nobody does it better and so you are already a huge success in life and everything. From the minute you were born, if not before, you began carving a path through this life that is unique, previously uncharted and shaped by your decisions, intuition and your destiny. So, […]