Marketing and Mindfulness

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10 Minute Marketing Plan is not something I would normally recommend, but if you are really struggling for time and resources, you can listen to this and find out the two things I’d recommend that you try first…

It is vital to bring your customer journey to life if you are going to inspire, educate and inform and drive sales conversions from your marketing efforts. Your customer journey is the step by step process you map out for your customers’ experience to ensure they go in a suitable and pre-planned direction through all […]

I’m just out of a very useful Tutors’ webinar with Cambridge Marketing College and we were discussing the upcoming Digital Strategy assignments that our students will be tackling. A question that resonated with each of the Tutors was around the subject of Conversion. We debated at length what the term Conversion really means and it […]

“There is simply no place in society for someone who isn’t a team player, or able and willing to re-invent themselves as a gregarious party animal. We simply don’t need them. They are quiet, unassuming and take so long to form opinions and contribute to group discussion. In fact, it’s highly likely that there isn’t […]

“I’m writing a book… well in fact I am writing three books in parallel and the first is the one I’ll probably be most easily associated with… creating digital content. The other two are going to contain some surprises. Nothing digital, something new.” Neil Wilkins I have been involved in digital marketing and content creation […]

“Public speaking (sometimes termed oratory or oration) is the process or act of giving a performance focused around an individual’s direct speech to a live audience. This speech is structured and deliberate with three general purposes: to inform, to persuade, and to entertain.” Wikipedia I’ve spent over 20 years on the stage. Audiences have varied […]