Marketing and Mindfulness

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Sustainability Definition

Sustainability is a word that has multiple definitions. In my opinion it’s actually a misnomer for the intention behind the word. To sustain something is to maintain it at its current position, situation or physical state. Let’s face it.. when we talk about sustainability in terms of planet, depletion of natural resources, the proliferation of […]

A competent marketer, and the one who will succeed, knows the work is only just beginning when a customer is aware of their brand, because the return on customer awareness is only as good as the behaviour it inspires.

The Mindful Collective is gathering momentum and tomorrow we will be attending Green Britain conference to speak with a variety of organisations, campaigners and businesses who are at the forefront of sustainability

“I’m writing a book… well in fact I am writing three books in parallel and the first is the one I’ll probably be most easily associated with… creating digital content. The other two are going to contain some surprises. Nothing digital, something new.” Neil Wilkins I have been involved in digital marketing and content creation […]

“Public speaking (sometimes termed oratory or oration) is the process or act of giving a performance focused around an individual’s direct speech to a live audience. This speech is structured and deliberate with three general purposes: to inform, to persuade, and to entertain.” Wikipedia I’ve spent over 20 years on the stage. Audiences have varied […]

“An author is narrowly defined as the originator of any written work and can thus also be described as a writer (with any distinction primarily being an implication that an author is a writer of one or more major works, such as books or plays).” Wikipedia I co-authored Digital Marketing a few years ago, a book […]