Marketing and Mindfulness

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Digital Advertising in 2020 ~ some observations and an introduction to where to focus and which channels to consider

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Cameron Forsyth has given me this blog idea “How to Prioritise Stakeholders” and I thought it would be useful to share my answer to his question. Who are your stakeholders? They are everyone who has a vested interest in how your organisation performs They have very different perspectives They pull in different directions When you […]

Digital Advertising in 2020 is all about getting best Return on Investment (ROI) from your precious marketing budget. You have a choice when you consider digital advertising because often, with careful planning, you can achieve the same end results by creating or curating organic content. With the proliferation of social media and website advertising opportunities […]

In this latest Neil Wilkins Podcast, Neil shares an experience with a client where he helped them to mindfully prioritise a busy day. Neil guides us through a simple but powerful process, using the criteria, strategic importance and urgency. This process can help you make valuable priority decisions, especially when people are demanding a lot […]

Here’s a simple model for best practice goal setting that works and helps you to link a stretch goal with some smart action-oriented goals that will help deliver your desired outcome. Scenario – This is the current landscape in which you are operating. Look for trends rather than snapshots and create an understanding of the […]

“Our means of making a clearing through the chaos of events matter as much as, if not more than, the events themselves.” Maria Popova There’s something really clean, crips and clear about a well crafted vision. A vision is important if you want to enjoy true purpose, consistent and focused intention and at the same […]

The perfect example of the world gone mad… WHEN will ‘investors’ and everyone in ‘start-up’ world understand that people should be building real businesses, not ‘looking for funding’. We have seen them throughout social media, in crowdfunding sites and all through the digital news. Entrepreneurs who are in fact simply looking for others to fund […]