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Latest Podcasts

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Project management skills are essential in marketing. In this podcast, I share my Project Management 8Ss checklist. I hope this will ensure you catch everything you need to do as you execute an exceptional next project. Scenario – project context and need Stakeholders – direct and indirect stakeholders Strategy – priority and ultimate value Setting […]

Apple Podcasts have arrived and it is time to take your audio marketing seriously. Many of us are waking up to our first full day with Mac OS Catalina. So what, you may ask. But if you look at Apple’s focus on what’s new, you’ll see something exciting; Apple Podcasts. Earlier this year I predicted […]

Driving Digital Experience is an important module in the CIM Diploma in Professional Marketing and a topic which can be learned and continuously improved by all marketers. Whether you are marketing for a brand, company, start-up or yourself, you’ll be giving a customer experience. If you wish to drive, proactively, the experience and especially as […]

“An author is narrowly defined as the originator of any written work and can thus also be described as a writer (with any distinction primarily being an implication that an author is a writer of one or more major works, such as books or plays).” Wikipedia I co-authored Digital Marketing a few years ago, a book […]

“A person whose duties include the identification of the goods and services desired by a set of consumers, as well as the marketing of those goods and services on behalf of a company.” Business Directory Marketing has been my destiny for 30 years through working client side and running my own marketing consultancy over the […]