Marketing and Mindfulness

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Latest Podcasts

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Would you like to be interviewed? If you would like to be part of my Neil Wilkins Podcast as I begin a new series of interviews with people who have interesting business, ideas and topics to share, please contact me. This is an open invitation to make the most of what for me, is my […]

Everything we do, see, hear and experience, is controlled by the context of our habits and paradigms. These are the emotional and physical programmes we have created for ourselves from past experiences. Some of these will be serving us well and allowing us to navigate what would otherwise be a very complex world. However, some […]

There are many benefits to focusing on process in marketing. Most people think of marketing as the ‘colouring in department’. If marketing is underplaying its value then that may well be the case. But if it is doing what marketing should be doing, creating great value for the business and stakeholders, then there are benefits […]

“An author is narrowly defined as the originator of any written work and can thus also be described as a writer (with any distinction primarily being an implication that an author is a writer of one or more major works, such as books or plays).” Wikipedia I co-authored Digital Marketing a few years ago, a book […]

“A person whose duties include the identification of the goods and services desired by a set of consumers, as well as the marketing of those goods and services on behalf of a company.” Business Directory Marketing has been my destiny for 30 years through working client side and running my own marketing consultancy over the […]