What is a Circular Business Model?
Director of Global Sustainable Transformation Practice at Kantar, Emily Hill, joins Neil Wilkins to discuss circular economy and circular business from a marketing perspective.
Emily is a sustainability strategist with a decade of consulting experience across brand, insight and innovation challenges. Emily helps brands use their influence for good by uncovering the issues that matter, advising them on where to play and how to show up in order to drive sustainable business growth and positive social change.Emily answers questions like:
How can marketers can make a difference to accelerating the adoption of circular economy?
Is circularity a commercial opportunity?
They discuss the pathways of circular business:
Think beyond pilots
Identify how best to drive demand for circular propositions
Consider how to make circular behaviours irresistible
Hardwire circular performance indicators and circular measurement
Marketing Playbook for a Circular Economy
Measuring marketing success for circular business models | Ellen MacArthur Foundation
Insights from the Kantar Sustainable Marketing 2030 study