Mindful Mindful Marketing Articles

Communicating Sustainability

Neil Wilkins and Alan Anstead in conversation about communicating sustainability with social responsibility and authenticity

Customer Personas, Marketing Career, Mindful Marketing

How To Align Sales and Marketing

How to align our sales and marketing people, plans and activities, for best returns, improved customer experience and business growth

Metaverse Marketing, Mindful Marketing

Why Should The Metaverse Interest Me?

By 2025 I predict you’ll be able to leverage brand presence and revenues from the investments you make today. If you choose not to, you just handed the baton to your competitor and they won’t hand it back.

Customer Personas, Mindful Marketing

Account Based Marketing

Neil Wilkins explains why all B2B marketers should consider Account Based Marketing (ABM), integrated with a CRM or marketing automation tool to be able to run campaigns targeting customer accounts.

Marketing Sustainability, Mindful Marketing

Commercialising Sustainability

Neil Wilkins talks to Graham Potts from Wessex Commercial Solutions about how to gain commercial value and progress when introducing sustainability into your business.

Customer Personas, Mindful Marketing

Content Planning

Content Planning ... A successful content strategy will attract your target audience at every stage of the funnel and keep them engaged. Learn more...

Customer Personas, Mindful Marketing

How to Reach Hard to Reach Customers

Fine tune your targeting and potentially reach more of those elusive, hard-to-reach prospects and customers. A webinar with Neil Wilkins, also available on podcast