Purpose and Sustainability in Marketing

Purpose and Sustainability are the hot topics in marketing in 2021. Purpose now sits at the core of marketing. Purpose is “an organisation’s enduring and meaningful reason to exist, that aligns with long-term financial performance and…
Managing Your Personal Brand

Marketing Your Personal Brand Webinar

Marketing Your Personal Brand You have a personal brand, whether you like it or not. In this engaging and action-oriented Marketing Your Personal Brand webinar, I’ll explore how you can take control over how people experience you, in person…
Big Data Marketing

Big Data Marketing

In this Big Data Marketing webinar, recorded for Cambridge Marketing College, I introduce the concept of big data in marketing and how we can all benefit from planning data into our marketing strategies, tactics and campaigns. I share my…
mindful business workshop

Behind The Scenes Of A Mindful Business Workshop

In this podcast Neil Wilkins talks with fellow Co-Founder of The Mindful Collective, Joe Pereira, about the key themes and topics they will cover in a mindful business workshop. This is a behind the scenes rehearsal where Neil and Joe discuss…
internal marketing communications in 2021

Internal Marketing Communications 2021

Internal marketing communications in 2021, is the sharing of a company's objectives, products, services and messages to employees within the organisation. The purpose is to increase engagement with the company's goals and foster collaboration, inclusion and brand advocacy.
key marketing skills 2021

Key Marketing Skills 2021

In this first of a four webinar series with Cambridge Marketing College, Neil Wilkins introduces 32 things you need to think about to develop your career.
Mindful Marketing

30 Online Tools For Marketers

In this episode I share 30 online tools for marketers. These are tools I use every day to help me be efficient, informed and enjoy my work. You can listen to this webinar as a podcast on Apple Podcasts, Spotify and more
ecommerce in marketing sales funnel

Ecommerce in Marketing : How to build a marketing sales funnel

Ecommerce in Marketing is all about how to build a sales funnel that provides a great customer experience and drives incremental revenue. In this recording of a recent webinar, I give you an introduction to building a sales funnel to help…
Twitter in Business in 2020

Twitter for Business in 2020

Twitter for Business in 2020 is an update on what I see as Twitter best practice. This webinar recording shows just how far Twitter has evolved since my earlier version of this webinar in 2010. Those were the days when Justin Bieber had just…