Whilst reviewing a number of early submissions from my students on the CIM Driving Digital Experience module of the Level 6 Digital Diploma in Professional Marketing, I began thinking about the 10 most important steps that would be required in practice if a business wished to integrate personalisation in the customer journey and marketing communications […]
How to create a content strategy, is a step by step process that involves really understanding the target audience and then crafting content that matches both their needs as well as those of the business communicating with them. It’s all about synergy and optimising time. By setting out on a plan at the outset you […]
How do you make better decisions? The answer is in being mindful. There are no ways to make better decisions, it’s all about the confidence in your initial decision and then the commitment to execute that decision, whatever the costs and whatever the returns. At one end of the decision making spectrum are the growth […]
How to make better decisions in business : In this podcast, Neil Wilkins shares tips and tools for turning information into intelligence to inform better decision making in your business. In this Episode 11 of the 12 episode Digital 2018 Live series, Neil explores the reasons why simply collecting data and analytics isn’t enough in […]
Your business is PPC. But not the PPC you might be thinking… the one called Pay Per Click. PPC, as in Pay Per Click, is an acronym for the process of running digital advertising where you pay for each click through from your ad to a website landing page or similar destination. But that’s not […]
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23 January 2019 Date for your Diary
Marketing, Mindfulness, Speaker23 January 2019 is a date you need to put into your diary to be part of The Mindful Collective launch, an integral element of What Next? Marketing Career Conference at UWE, Bristol There will be keynote talks, panel discussions and 1-2-1 networking to help you develop your personal profile and gain an understanding of […]
2019 Ethical Digital Series
Marketing, Neya, SpeakerI’m delighted to share with you the beginning of the 2019 Ethical Digital Series, in partnership with Sonya and in association with Vivid Media Hub. Evening Talk – Berkeley – 16 January >> Pre-Order Tickets Beginners Workshop – Berkeley – 31 January >> Book Online Soon Improvers Workshop – Berkeley – 11 February >> Book Online […]
The Mindful Collective Launch 2019
Marketing, Mindfulness, SpeakerIn January I will launch The Mindful Collective with a number of world changer colleagues and partners. This is an amazing opportunity to be part of a ground-breaking new initiative that intends to improve businesses across all sectors and in all countries, by helping them to focus on ethics and sustainability, to ensure they create mindful […]
Digital 2018 Live : Episode 12 : Innovate and Leave a Legacy
Marketing, SpeakerInnovate and Leave a Legacy. In the last episode of the series, Neil Wilkins shares the importance of innovation and leaving a legacy in strategic digital marketing and social media planning. The Digital 2018 Live series has covered 12 vital elements in creating, delivering and measuring a successful digital marketing and social media year and […]
Digital Marketing and Social Media Workshops 2019
Marketing, SpeakerDigital Marketing & Social Media Workshops 2019 I am delighted to share the agenda for my digital marketing and social media workshops for 2019, which I have just updated with everything new that you need to know, to accelerate your business over the next 12 months. The aim of my workshop, which is up to […]