Marketing and Mindfulness

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How can marketing support telesales? It’s quite easy, but warming up the customer before the call. Imagine how hard it is for a telesales person to get an appointment with a prospect if it is the very first time they have heard from the company. There is no background, context or trust from the prospect’s […]

The Viral Blueprint by Dave Rotheroe is a short, snappy introduction to exactly what you need to do in today’s chaotic social media space to grab attention and make things happen. I don’t normally endorse publications like this because more often than not they are designed to entice you into some form of marketing scam, […]

I believe that mindful reinvestment in your business is the new CSR. This is a conversation I have just enjoyed with Cambridge Marketing College Founder and Chairman, Charles Nixon. We talked about how a business can best start to think about developing more mindfulness. This might take the form of improved sustainability, a focus on […]

Why team briefings work is because it gives a chance for all staff to understand what’s in it for them, balanced with how they can contribute to the growth of the business. This morning I was part of a client’s 7am ‘all staff’ briefing to showcase a new brand that they can be part of. […]

Neil discusses if positivity might be limiting your personal development and growth on your life journey? Neil argues that by trying to turn every challenge, issue or negative scenario into a positive, we might be denying ourselves the opportunity to learn and grow. Mindfulness comes from experiencing the balance between positive and negative. Subscribe to […]

Here are some notes about the subject of performance marketing, written during a B2B Marketing webinar, well hosted by Joel Harrison. “Performance Marketing is a comprehensive term that refers to online marketing and advertising programs in which advertisers (a.k.a., “retailers” or “merchants”) paid marketing companies (a.k.a, “affiliates” or “publishers”) when a specific action is completed; such as a […]