If you haven’t yet plotted both a Proactive and a Reactive Customer Journey for your business you could be missing a wealth of sales and profits. The likelihood is that right now, you probably don’t know how much! With my colleagues at Viper Marketing I have developed an updated version of our Customer Journey marketing […]
In this podcast episode, Neil Wilkins talks us through the digital marketing Rule of Thirds, the importance of becoming current, relevant and informed, in the eyes of the target customer and the four types of content: creation, curation, documentation and story-telling. It’s all about understanding the value you add to your customers’ world, over and […]
There’s a new marketing mix in town and it’s called People, Planet, Profit. Pay close attention because everything in marketing as we know it, will be changing very soon. The old world definition of marketing as simply satisfying customer expectations profitably is as out-dated now as it is over-used. Back in the day it might […]
It’s a busy diary over the coming weeks with an opportunity to hear me speak on a host of subjects from Mindful Marketing to Social Media Best Practice in 2018 to The Importance of Vision. Let me know if you are near any of these locations on the following days and I can give you […]
This short article is my official beginning of the documenting of the journey of Marketing and Mindfulness. It might sound a bit hippy or you might not understand it at all, but the premise is simple: marketing and commercial decision making not only for the good of the shareholders and management, but at the same […]
Latest iTunes Podcasts
How To Find Content Ideas For Blogs
Author, MarketingHow To Find Content Ideas For Blogs Use these 10 steps for how to find content ideas for your blogs: Wherever you are, look around you and list the most significant inanimate objects, people and animals you can see Adjust the items in your list into alphabetical order Take the first item in the newly […]
Digital 2018 Live : Episode 7 : Websites
Author, Marketing, SpeakerIn this Episode 7 of the Digital 2018 Live series of Podcasts, Neil Wilkins shares the current best practice in creating website focus and content that not only brings more the right visitors to your website but engages them and takes them on a real journey of value and keeps them coming back for more. […]
Rule of Thirds Now On Amazon
Author, Marketing, SpeakerI am delighted to share that my new book Rule of Thirds ‘how to create exceptional digital marketing content’ is now available in paperback and on Kindle in the Amazon store. This new book will help you to create exceptional content. Not just good content, all about you, but exceptional and engaging content that inspires, […]
Marketing Skills Gaps
Marketing, SpeakerI attended a really interesting Senior Marketers Roundtable yesterday evening, hosted by Hays Group and CIM, talking about marketing skills gaps. With a great eclectic mix of industries, skills and talents around the table it was sure to raise some interesting debate. According to Hays research, only 15% of marketing leaders say they have good […]
Your People Are Your Key Marketing Ingredient In 2018
Marketing, Mindfulness, SpeakerPeople matter. No matter which industry we find ourselves in and whatever products and services we are marketing, the competitor down the road may well have a very similar offer. Differentiation is absolutely essential in this chaotic, noisy and commoditised world. When products and services become copy-cat and ubiquitous there is little or no chance […]