I’m so pleased that my online digital marketing content course is so highly rated by the marketers who have enrolled. Udemy has a strict policy of showcasing the highest rated courses because this is a clear and objective measure of the value to be gained by enrolling. At the time of typing, my course “Rule […]
Listening and learning from your digital marketing and social media performance is key to continuous improvement and maximising the value from your social network and website. In this Episode 10 of the Digital 2018 Live series, Neil Wilkins talks us through the three essential levels of listening and guides us towards some simple ways of […]
Heart to Heart H2H not Business to Business B2B or Business to Consumer B2C could be the next big thing in marketing and there are many reasons why this makes perfect sense. We have used B2B and B2C in our commercial conversations for decades and in the past they perfectly summarised the differences in approach […]
In marketing there can often be a wide difference between where we think we are and where the customer says we are. This is why the customer journey, and keeping tabs on how you are delivering value right along the journey, is so crucial when it comes to customer satisfaction. Customer satisfaction is one of […]
I am often asked by my clients to explain “how do I find my USP?” The USP is your unique sales proposition, that tangible and amazing nugget of gold, that differentiates you in your busy and competitive marketplace. If you are a commodity offer, the same as your competitors, or worse still, you simply copy […]
Latest iTunes Podcasts
Your Business is PPC
Marketing, SpeakerYour business is PPC. But not the PPC you might be thinking… the one called Pay Per Click. PPC, as in Pay Per Click, is an acronym for the process of running digital advertising where you pay for each click through from your ad to a website landing page or similar destination. But that’s not […]
Brilliant Guerilla Marketing for Orangutans
Marketing, MindfulnessHowever you look at it, the Rang-tan Christmas’ TV Advert by Iceland is a wonderful piece of guerrilla marketing on behalf of the orangutan habitats that are being destroyed at an alarming rate in the name of palm oil. Deforestation of vast swathes of Borneo and beyond are wreaking havoc on the surviving numbers of […]
How To Give Authentic Customer Service
MarketingHow to give authentic customer service should be at the heart of all customer engagement, but in more premium services, is there an even greater expectation that this should happen? The Ivy is one of those aspirational restaurant chains that everyone is encouraged to try, at least once. We all tend to do it, become […]
Personal Branding Podcast – part 1
Marketing, MindfulnessPersonal Branding Podcast is part 1 of a short series of interviews with friends and colleagues who are also on a journey of understanding how their personal brand forms part of the services they offer to customers and clients. If you are the face of your business, run social media activities, or are customer facing, […]
Huawei Live Twitter Launch Teaser Campaign
MarketingLast week Huawei ran an intriguing and highly effective Twitter campaign that serves as a great example of how to use what might otherwise be quite a passive and reactive social media tool. Over the preceding weeks, Huawei offered up a tweet a day, with a visual countdown towards the big live launch of their […]