Marketing and Mindfulness

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Sustainability Definition

Sustainability is a word that has multiple definitions. In my opinion it’s actually a misnomer for the intention behind the word. To sustain something is to maintain it at its current position, situation or physical state. Let’s face it.. when we talk about sustainability in terms of planet, depletion of natural resources, the proliferation of […]

A competent marketer, and the one who will succeed, knows the work is only just beginning when a customer is aware of their brand, because the return on customer awareness is only as good as the behaviour it inspires.

The Mindful Collective is gathering momentum and tomorrow we will be attending Green Britain conference to speak with a variety of organisations, campaigners and businesses who are at the forefront of sustainability

Mariusz Pionka, Bristol-based Chocolatier at Cocoa Corner Chocolates is a great example of a business person who completely understands the value of giving free samples in their marketing. Venture into Mariusz’s store at 190 Gloucester Road and you will be welcomed both by his infectious passion for high quality, hand-made chocolate as well as his […]

10 Minute Marketing Plan is not something I would normally recommend, but if you are really struggling for time and resources, you can listen to this and find out the two things I’d recommend that you try first…

It is vital to bring your customer journey to life if you are going to inspire, educate and inform and drive sales conversions from your marketing efforts. Your customer journey is the step by step process you map out for your customers’ experience to ensure they go in a suitable and pre-planned direction through all […]