Marketing and Mindfulness

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Customer Journey and how to plot yours

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I can see clearly that we should move our thinking from internal communication to employee communication. An article by Sociabble talks about the importance of extending how we work with our employees as marketers, irrespective of their role in the business. “The truth is, 98% of employees currently use at least one social media site […]

Mindful Collective Visualization Tool, a brand new ethics and sustainability online indexing tool is explained by Co-Founder, Neil Wilkins. The Mindful Collective have developed this visualization tool to help businesses begin their journey towards being more ethical and sustainable. As Neil explains, the tool utilises on screen sliders to record perceptions of where a business […]

How to avoid Personal or Self Sabotage is an innate need that affects every one of us. In this webinar, Neil and Sonya Wilkins share techniques and tips for how to identify when and where you self-sabotage. They also help you to understand what you can do about it. Listen to the Podcast Watch Again […]

The value of time in your marketing messages may reach an all time high in 2020. Over recent years we have seen an increased importance in influencers, social media attention and audio content. In 2020, Neil predicts that time will be one of, if not the, most important assets your customer has. If you can […]

how to win at content marketing

How to win at content marketing is a valuable hour spent considering the core building blocks to create exceptional marketing content. Learn how to embrace the Rule of Thirds at the same time. Balance paid, owned and earned media in your choice of channels. Consider whether to create, curate or document as you build your […]

A sustainable new marketing mix for a new generation was the title of this keynote I gave, with Joe Pereira, to a CIM Senior Marketers event in Bristol. Introducing and testing out the thinking behind The Mindful Collective, we took the audience through a focused presentation of the challenges and opportunities presented by redefining the […]