Positioning and Messaging for New Products with Gaspard Pastural
Product Marketing Specialist, Gaspard Pastural, joins Neil Wilkins to discuss positioning, narrative and messaging for new product launches and promotions.
If you are looking to launch a new product (or business), Gaspard shares proven techniques to ensure your message lands in the right way with your target audience and that revenue, his essential Key Performance Indicator, is maximised.