Here are some useful market research tools in 2020.
It’s not an exhaustive list but I hope it will help you to understand what to use and when. I have based the list on the various activities we do in marketing. At each stage in the planning and delivery process, there are different tools that are useful.
I recorded a webinar on this subject which explains where each tool fits and why (apologies that the audio quality is poor).
If you structure your tools in the following format then they should provide best value and return:
- Situation – Market Intelligence, Pricing and Competitor, Employee Satisfaction and Engagement
- Tactical – Customer Experience, Customer Satisfaction
- Action Plan – Review Management, Conversation Surveys and Reputation, Polls and Surveys, Live Event Polling, Gamification
- Measurement – Realtime and Automated, Website Analysis, Dashboard Reporting
Market Intelligence
Crunchbase.com, Talkwalker.com, Visuaalping.com, SimilarWeb.com, Wappalyzer.com, Owler.com, Alexa.com, BuzzSumo.com, SpyFu
Pricing and Competitor
PriceBeam.com, CheckMarket.com, GoogleAlerts.com
Employee
Praiseworthy.com, SmileBack.com, Officevibe.com, TinyPulse.com, Energage.com, Glint.com, Hppy.com, 15Five.com
Customer Experience Management
Qualtrics.com, Recollective.com, CMNTY.com, Qualaroo.com, Medallia.com, IntouchInsight.com, CloudCherry.com, MaritzCX.com, ServiceDock.com
Customer Satisfaction
AskNicely.com, Simplesat.com, TheSurveySystem.com, zenloop.com, Centercode.com, Gainsight.com, Delighted.com, Survicate.com, ServiceGuruKiosk.com, promoter.io, ClientHeartbeat.com, CustomerGauge.com
Review Management
grade.us, GetMoreReviews.com, Broadly.com, Podium.com, Yotpo.com, ReviewTrackers.com, Reputology.com, TestimonialMonkey.com, ReviewSpreader.com, Preferrd.com
Conversation Surveys and Reputation Management
SurveySparrow.com, GoSurvey.com, DubInterViewer.com, Crowdpurr.com, SightMill.com, BirdEye.com
Polls and Surveys
SoGoSurvey.com, SurveyMonkey.com, KeySurvey.com, Voxco.com, MySurveyLab.com, SurveyGizmo.com, eBallot.com, SurveyLegend.com, Qwizdom.com, PollEverywhere.com, Typeform.com
Live Event Polling
Slido.com, SwiftPolling.com, PigeonholeLive.com
Gamification
Outgrow.com, Feedier.com
Realtime and Automated Surveys
QuickSurveys.com, CoolTool.com, LiveAgent.com, ClickDesk.com
Website Analysis
Hotjar.com, Nibbler.silktide.com, Google Analytics