Market Research Tools 2020

Here are some useful market research tools in 2020.

It’s not an exhaustive list but I hope it will help you to understand what to use and when. I have based the list on the various activities we do in marketing. At each stage in the planning and delivery process, there are different tools that are useful.

I recorded a webinar on this subject which explains where each tool fits and why (apologies that the audio quality is poor).

If you structure your tools in the following format then they should provide best value and return:

• Situation – Market Intelligence, Pricing and Competitor, Employee Satisfaction and Engagement
• Tactical – Customer Experience, Customer Satisfaction
• Action Plan – Review Management, Conversation Surveys and Reputation, Polls and Surveys, Live Event Polling, Gamification
• Measurement – Realtime and Automated, Website Analysis, Dashboard Reporting

Market Intelligence
Crunchbase.com, Talkwalker.com, Visuaalping.com, SimilarWeb.com, Wappalyzer.com, Owler.com, Alexa.com, BuzzSumo.com, SpyFu

Pricing and Competitor
PriceBeam.com, CheckMarket.com, GoogleAlerts.com

Employee
Praiseworthy.com, SmileBack.com, Officevibe.com, TinyPulse.com, Energage.com, Glint.com, Hppy.com, 15Five.com

Customer Experience Management
Qualtrics.com, Recollective.com, CMNTY.com, Qualaroo.com, Medallia.com, IntouchInsight.com, CloudCherry.com, MaritzCX.com, ServiceDock.com

Customer Satisfaction
AskNicely.com, Simplesat.com, TheSurveySystem.com, zenloop.com, Centercode.com, Gainsight.com, Delighted.com, Survicate.com, ServiceGuruKiosk.com, promoter.io, ClientHeartbeat.com, CustomerGauge.com

Review Management
grade.us, GetMoreReviews.com, Broadly.com, Podium.com, Yotpo.com, ReviewTrackers.com, Reputology.com, TestimonialMonkey.com, ReviewSpreader.com, Preferrd.com

Conversation Surveys and Reputation Management
SurveySparrow.com, GoSurvey.com, DubInterViewer.com, Crowdpurr.com, SightMill.com, BirdEye.com

Polls and Surveys
SoGoSurvey.com, SurveyMonkey.com, KeySurvey.com, Voxco.com, MySurveyLab.com, SurveyGizmo.com, eBallot.com, SurveyLegend.com, Qwizdom.com, PollEverywhere.com, Typeform.com

Live Event Polling
Slido.com, SwiftPolling.com, PigeonholeLive.com

Gamification
Outgrow.com, Feedier.com

Realtime and Automated Surveys
QuickSurveys.com, CoolTool.com, LiveAgent.com, ClickDesk.com

Website Analysis
Hotjar.com, Nibbler.silktide.com, Google Analytics