Posts

Digital 2018 Live : Episode 12 : Innovate and Leave a Legacy

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Innovate and Leave a Legacy. In the last episode of the series, Neil Wilkins shares the importance of innovation and leaving a legacy in strategic digital marketing and social media planning. The Digital 2018 Live series has covered 12 vital…

Digital 2018 Live : Episode 11 : How to turn information into intelligence

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How to make better decisions in business : In this podcast, Neil Wilkins shares tips and tools for turning information into intelligence to inform better decision making in your business. In this Episode 11 of the 12 episode Digital 2018 Live…
personal branding podcast

Personal Branding Podcast - part 1

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Personal Branding Podcast is part 1 of a short series of interviews with friends and colleagues who are also on a journey of understanding how their personal brand forms part of the services they offer to customers and clients. If you are…

Digital 2018 Live : Episode 10 : Listening

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Listening and learning from your digital marketing and social media performance is key to continuous improvement and maximising the value from your social network and website. In this Episode 10 of the Digital 2018 Live series, Neil Wilkins…

Digital 2018 Live : Episode 9 : Digital Campaigns

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Neil Wilkins explains the three different types of digital media and how to balance them in your digital campaigns for events, new product launches and when you are looking to break into a new marketplace. This is Episode 9 of the Digital…

Digital 2018 Live : Episode 8 : Social Media

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In episode 8 of the Digital 2018 Live series, Neil Wilkins shares some ideas about how to position your social networking in your business for best value. Sometimes it's about being reactive as well as proactive and everyone involved needs guidelines...…
Neil Wilkins types

Creating a more Mindful Business

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Neil warns about the perils of ignoring the surge of new generation decision makers and consumers. Millennials who are looking for products, services and employers who resonate with their personal values. The old business model and marketing…

Digital 2018 Live : Episode 7 : Websites

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In this Episode 7 of the Digital 2018 Live series of Podcasts, Neil Wilkins shares the current best practice in creating website focus and content that not only brings more the right visitors to your website but engages them and takes them on…

How Much Business Are You Losing?

If you haven't yet plotted both a Proactive and a Reactive Customer Journey for your business you could be missing a wealth of sales and profits. The likelihood is that right now, you probably don't know how much! With my colleagues at Viper…

Digital 2018 Live : Episode 6 : Content Strategy

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In this podcast episode, Neil Wilkins talks us through the digital marketing Rule of Thirds, the importance of becoming current, relevant and informed, in the eyes of the target customer and the four types of content: creation, curation, documentation…