Posts

Purpose and Sustainability in Marketing

Purpose and Sustainability are the hot topics in marketing in 2021. Purpose now sits at the core of marketing. Purpose is “an organisation’s enduring and meaningful reason to exist, that aligns with long-term financial performance and…
Personal Branding Webinar

Upcoming Personal Branding Webinar

On Monday 8 March at 1pm (UK time) I will be presenting a Personal Branding webinar for Cambridge Marketing College as the 3rd of a 4 part series designed to help marketing professionals to develop their careers. The great…
Big Data Marketing

Big Data Marketing

In this Big Data Marketing webinar, recorded for Cambridge Marketing College, I introduce the concept of big data in marketing and how we can all benefit from planning data into our marketing strategies, tactics and campaigns. I share my…
mindful business workshop

Behind The Scenes Of A Mindful Business Workshop

In this podcast Neil Wilkins talks with fellow Co-Founder of The Mindful Collective, Joe Pereira, about the key themes and topics they will cover in a mindful business workshop. This is a behind the scenes rehearsal where Neil and Joe discuss…
internal marketing communications in 2021

Internal Marketing Communications 2021

Internal marketing communications in 2021, is the sharing of a company's objectives, products, services and messages to employees within the organisation. The purpose is to increase engagement with the company's goals and foster collaboration, inclusion and brand advocacy.
welcome to 2021

Welcome to 2021

Welcome to 2021 is a short podcast available on Apple Podcasts and Spotify. Welcome to 2021 after a COVID-Christmas, home and business relocation and family bereavement. What a crazy end to the year it has been. Sonya and I have been…
Mindful Marketing

30 Online Tools For Marketers

In this episode I share 30 online tools for marketers. These are tools I use every day to help me be efficient, informed and enjoy my work. You can listen to this webinar as a podcast on Apple Podcasts, Spotify and more
Twitter in Business in 2020

Twitter for Business in 2020

Twitter for Business in 2020 is an update on what I see as Twitter best practice. This webinar recording shows just how far Twitter has evolved since my earlier version of this webinar in 2010. Those were the days when Justin Bieber had just…