Internal Marketing Communications 2021

[av_one_full first min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ link=” linktarget=” link_hover=” padding=’0px’ border=” border_color=” radius=’0px’ background=’bg_color’ background_color=” background_gradient_color1=” background_gradient_color2=” background_gradient_direction=’vertical’ src=” background_position=’top left’ background_repeat=’no-repeat’ animation=” mobile_breaking=” mobile_display=” av_uid=”] [av_heading heading=’Internal Marketing Communications 2021′ tag=’h3′ style=” size=” subheading_active=” subheading_size=’15’ margin=” margin_sync=’true’ padding=’10’ color=” custom_font=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” av_uid=’av-kjxc8tsw’ admin_preview_bg=”][/av_heading] [av_video src=’https://youtu.be/9TgE3qK2Q2Q’ format=’16-9′ width=’16’ height=’9′ av_uid=’av-kjxc78go’] [av_textblock size=” font_color=” color=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” av_uid=’av-kjxceuu0′ admin_preview_bg=”] “Internal marketing communications in 2021, is the sharing of a company’s objectives, products, services and messages to employees within the organisation. The purpose is to increase engagement with the company’s goals and foster collaboration, inclusion and brand advocacy.” https://neilwilkins.online/wp-content/uploads/2021/01/0cdfcfe4eccbe3cd13ba2824cc6beab3_converted.mp3?_=1

So what’s an internal marketing communications mix
– it’s just the same as an external marketing communications plan
– assume your internal customer is no more interested than a real customer
– add value and talk about outcomes not just the nuts and bolts
– make everything a conversation not a monologue

Why is it important for marketing
– positions marketing at the core of strategic and tactical conversations
– allows marketing to control a consistent narrative
– aligns wider stakeholder
– become the trusted ally of the business

Why is it important for your career development
– ivory tower marketers and of use to no-one
– aligns you with proactive, positive messages
– ensures you take the perspective of all stakeholders
– facilitates you talking the language of different disciplines

Why is it important for your organisation as a whole
– alignment of campaigns, launches, projects
– everyone talks a consistent language
– bridges the gap between management and the workforce
– fosters authenticity, openness and a culture of collaboration

How in 2021 it’s vital to include it in your marketing plans
– community is key in 2021, the perception is we are in this together
– dispersed workforces need the psychological bonding of clear communications
– empathy is the new leadership mantra
– top talent retention begins with communication

Listen to the podcast of Internal Marketing Communications 2021 on Apple Podcasts and Spotify
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