“Internal marketing communications in 2021, is the sharing of a company’s objectives, products, services and messages to employees within the organisation. The purpose is to increase engagement with the company’s goals and foster collaboration, inclusion and brand advocacy.”

So what’s an internal marketing communications mix
– it’s just the same as an external marketing communications plan
– assume your internal customer is no more interested than a real customer
– add value and talk about outcomes not just the nuts and bolts
– make everything a conversation not a monologue

Why is it important for marketing
– positions marketing at the core of strategic and tactical conversations
– allows marketing to control a consistent narrative
– aligns wider stakeholder
– become the trusted ally of the business

Why is it important for your career development
– ivory tower marketers and of use to no-one
– aligns you with proactive, positive messages
– ensures you take the perspective of all stakeholders
– facilitates you talking the language of different disciplines

Why is it important for your organisation as a whole
– alignment of campaigns, launches, projects
– everyone talks a consistent language
– bridges the gap between management and the workforce
– fosters authenticity, openness and a culture of collaboration

How in 2021 it’s vital to include it in your marketing plans
– community is key in 2021, the perception is we are in this together
– dispersed workforces need the psychological bonding of clear communications
– empathy is the new leadership mantra
– top talent retention begins with communication

Listen to the podcast of Internal Marketing Communications 2021 on Apple Podcasts and Spotify