So what’s an internal marketing communications mix
– it’s just the same as an external marketing communications plan
– assume your internal customer is no more interested than a real customer
– add value and talk about outcomes not just the nuts and bolts
– make everything a conversation not a monologue
Why is it important for marketing
– positions marketing at the core of strategic and tactical conversations
– allows marketing to control a consistent narrative
– aligns wider stakeholder
– become the trusted ally of the business
Why is it important for your career development
– ivory tower marketers and of use to no-one
– aligns you with proactive, positive messages
– ensures you take the perspective of all stakeholders
– facilitates you talking the language of different disciplines
Why is it important for your organisation as a whole
– alignment of campaigns, launches, projects
– everyone talks a consistent language
– bridges the gap between management and the workforce
– fosters authenticity, openness and a culture of collaboration
How in 2021 it’s vital to include it in your marketing plans
– community is key in 2021, the perception is we are in this together
– dispersed workforces need the psychological bonding of clear communications
– empathy is the new leadership mantra
– top talent retention begins with communication
Listen to the podcast of Internal Marketing Communications 2021 on Apple Podcasts and Spotify
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