Building Strong Evidence for Better Insights
CIPD defines evidence-based practice as using the best available evidence from multiple sources, combined with critical thinking, to improve decisions.
Strategic focus: Use evidence to justify priorities, budgets and commercial decisions.
Tactical focus: Show how daily data work leads to useful action.
By the end of this video, you should be able to:
Distinguish data, evidence and insight
Build stronger evidence for recommendations
Link insight to action
Avoid weak, biased or vanity evidence
Communicate findings clearly
Demonstrate data and insight capability at work
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