Posts

Sustainability Definition

Sustainability Definition

Sustainability is a word that has multiple definitions. In my opinion it's actually a misnomer for the intention behind the word. To sustain something is to maintain it at its current position, situation or physical state. Let's face it..…

Mindful Index Update

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The Mindful Collective is gathering momentum and tomorrow we will be attending Green Britain conference to speak with a variety of organisations, campaigners and businesses who are at the forefront of sustainability

Conditional Happiness

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Conditional Happiness is a trap into which we all often fall. The definition of conditional happiness is the reliance on external outcomes for the regulation of how we feel. It really doesn't make sense to live a life based on a need for…

The Value of Giving Free Samples in Marketing

Mariusz Pionka, Bristol-based Chocolatier at Cocoa Corner Chocolates is a great example of a business person who completely understands the value of giving free samples in their marketing. Venture into Mariusz's store at 190 Gloucester Road…

10 Minute Marketing Plan

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10 Minute Marketing Plan is not something I would normally recommend, but if you are really struggling for time and resources, you can listen to this and find out the two things I'd recommend that you try first...

Bring Your Customer Journey To Life

It is vital to bring your customer journey to life if you are going to inspire, educate and inform and drive sales conversions from your marketing efforts. Your customer journey is the step by step process you map out for your customers'…

Improving Customer Conversion Rates

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I’m just out of a very useful Tutors’ webinar with Cambridge Marketing College and we were discussing the upcoming Digital Strategy assignments that our students will be tackling. A question that resonated with each of the Tutors was…

Use Your Marketing Mirror

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Use Your Marketing Mirror I've said so many times over the years that to be successful, marketers need to step out of their own shoes and take their customers' perspective. To be the voice of the customer, a marketer, and in fact a business…

Celebrate the 6

"Celebrate the 6 new followers you just gained rather than beating yourself up over the 6 million you have yet to attract" << watch video Too many people are swept along by the media and celebrity culture hype that implies you are…