Posts

People Planet Profit

People, Planet, Profit

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There's a new marketing mix in town and it's called People, Planet, Profit. Pay close attention because everything in marketing as we know it, will be changing very soon. The old world definition of marketing as simply satisfying customer expectations…
Personal VisionRichard Berry

Why You Need A Personal Vision

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A personal vision can differentiate you from others, help you to cut through the noise of everyday life, help secure that ideal next role in your career journey and give you purpose and direction, each and every day. I recorded a presentation…

Impact: The Key To Communications

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Impact is defined as "having a marked effect or influence on someone" (verb). As a noun it is often said to be "the action of one object coming forcibly into contact with another." (noun). Whichever definition resonates better with you, the…

How to start to use Google Analytics

I often see people too daunted by the wall of data to use Google Analytics with confidence. For this reason I have decided to summarise the key things to look for to help you to understand, at a beginners level, some of the most important things…

How To Use Brand Resonance

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Brand Resonance is one of those intangible things that can really accelerate the success of your marketing efforts if you can harness its power. Brand Resonance has been defined in many ways. In its simplest form it is the positive energy flow…

Growing A Business Without Start-Up Funding

Growing a business without start-up funding involves a simple equation and it's what business owners and true entrepreneurs have been doing for centuries. So forget seeking out investors, start selling products that people want and make a profit…

It's Not What You Earn, It's What You Learn

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I saw the quote "It's Not What You Earn, It's What You learn" on an image in social media and it was gone before I had a chance to note who first said it. Whoever you are, thank you... it is so true. In this hard-hitting, dog-eat-dog, world…

Minimum Viable Product Definition

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The definition of a Minimum Viable Product is a concept to keep in mind not only as you prepare for launching a new product or service but in all sorts of business decision making. A Minimum Viable Product (MVP) can be defined as the optimum…

Power of Words in Marketing

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The basis of great decision making in marketing comes from acting upon great information. As a marketer we collect insights, trends, performance data, observations and sector information. We then collate this information and begin to add value…

Live Your Future Self Today

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There has never been a better time than right now, to figure out your passion, your purpose, your vision and the community you need around you to make it a reality. How many people do you know who constantly talk about their dreams but then…