Posts

How to Change

How to Change - in business and in your personal life

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We are constantly looking at how to change. Change is inevitable. As every moment passes, everything changes, and as human beings we are driven to control the change for the better. One of the definitions of insanity is said to be that if…
Neil Wilkins types

Creating a more Mindful Business

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Neil warns about the perils of ignoring the surge of new generation decision makers and consumers. Millennials who are looking for products, services and employers who resonate with their personal values. The old business model and marketing…
How To Find Content Ideas For Blogs

How To Find Content Ideas For Blogs

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How To Find Content Ideas For Blogs Use these 10 steps for how to find content ideas for your blogs: Wherever you are, look around you and list the most significant inanimate objects, people and animals you can see Adjust the items…

Marketing Skills Gaps

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I attended a really interesting Senior Marketers Roundtable yesterday evening, hosted by Hays Group and CIM, talking about marketing skills gaps. With a great eclectic mix of industries, skills and talents around the table it was sure to…
People Marketing Mix

Your People Are Your Key Marketing Ingredient In 2018

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People matter. No matter which industry we find ourselves in and whatever products and services we are marketing, the competitor down the road may well have a very similar offer. Differentiation is absolutely essential in this chaotic, noisy…
People Planet Profit

People, Planet, Profit

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There's a new marketing mix in town and it's called People, Planet, Profit. Pay close attention because everything in marketing as we know it, will be changing very soon. The old world definition of marketing as simply satisfying customer expectations…
Personal VisionRichard Berry

Why You Need A Personal Vision

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A personal vision can differentiate you from others, help you to cut through the noise of everyday life, help secure that ideal next role in your career journey and give you purpose and direction, each and every day. I recorded a presentation…

Impact: The Key To Communications

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Impact is defined as "having a marked effect or influence on someone" (verb). As a noun it is often said to be "the action of one object coming forcibly into contact with another." (noun). Whichever definition resonates better with you, the…

How to start to use Google Analytics

I often see people too daunted by the wall of data to use Google Analytics with confidence. For this reason I have decided to summarise the key things to look for to help you to understand, at a beginners level, some of the most important things…

How To Use Brand Resonance

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Brand Resonance is one of those intangible things that can really accelerate the success of your marketing efforts if you can harness its power. Brand Resonance has been defined in many ways. In its simplest form it is the positive energy flow…