Posts

How to make better decisions

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How do you make better decisions? The answer is in being mindful. There are no ways to make better decisions, it's all about the confidence in your initial decision and then the commitment to execute that decision, whatever the costs and…

Your Business is PPC

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Your business is PPC. But not the PPC you might be thinking... the one called Pay Per Click. PPC, as in Pay Per Click, is an acronym for the process of running digital advertising where you pay for each click through from your ad to a website…

Brilliant Guerilla Marketing for Orangutans

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However you look at it, the Rang-tan Christmas' TV Advert by Iceland is a wonderful piece of guerrilla marketing on behalf of the orangutan habitats that are being destroyed at an alarming rate in the name of palm oil. Deforestation of vast…

How To Give Authentic Customer Service

How to give authentic customer service should be at the heart of all customer engagement, but in more premium services, is there an even greater expectation that this should happen? The Ivy is one of those aspirational restaurant chains that…

Huawei Live Twitter Launch Teaser Campaign

Last week Huawei ran an intriguing and highly effective Twitter campaign that serves as a great example of how to use what might otherwise be quite a passive and reactive social media tool. Over the preceding weeks, Huawei offered up a tweet…

H2H not B2B or B2C

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Heart to Heart H2H not Business to Business B2B or Business to Consumer B2C could be the next big thing in marketing and there are many reasons why this makes perfect sense. We have used B2B and B2C in our commercial conversations for decades…

Customer Satisfaction and the Customer Journey

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In marketing there can often be a wide difference between where we think we are and where the customer says we are. This is why the customer journey, and keeping tabs on how you are delivering value right along the journey, is so crucial when…

How To Find My USP - Unique Sales Proposition

I am often asked by my clients to explain "how do I find my USP?" The USP is your unique sales proposition, that tangible and amazing nugget of gold, that differentiates you in your busy and competitive marketplace. If you are a commodity…

Cowspiracy Movie

Cowspiracy movie has taken my thinking and determination to the next level. We cruise along thinking that we are contributing good things to the world, being positive, giving back and acting ethically. The we watch a movie like Cowspiracy…

Driving Digital Experience - where to start

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Driving digital experience and where to start is so much more than the bland descriptions of customer journey or worse still, user experience (UX). User experience as a phrase is so wrong. Our valued and loyal customers and indeed those prospects…