Posts

How to Blog and Keep Blogging

How To Blog And Keep Blogging

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How to blog and keep blogging can be a big challenge for everyone placing their blog at the heart of their content strategy. Advertising and traditional methods of getting and sustaining the attention of your target audience are no longer…
The Mindful Collective

The Mindful Collective Launch 2019

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In January I will launch The Mindful Collective with a number of world changer colleagues and partners. This is an amazing opportunity to be part of a ground-breaking new initiative that intends to improve businesses across all sectors and…

Personalisation and the Customer Journey

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Whilst reviewing a number of early submissions from my students on the CIM Driving Digital Experience module of the Level 6 Digital Diploma in Professional Marketing, I began thinking about the 10 most important steps that would be required…

How To Create A Content Strategy

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How to create a content strategy, is a step by step process that involves really understanding the target audience and then crafting content that matches both their needs as well as those of the business communicating with them. It's all about…

How to make better decisions

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How do you make better decisions? The answer is in being mindful. There are no ways to make better decisions, it's all about the confidence in your initial decision and then the commitment to execute that decision, whatever the costs and…

Your Business is PPC

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Your business is PPC. But not the PPC you might be thinking... the one called Pay Per Click. PPC, as in Pay Per Click, is an acronym for the process of running digital advertising where you pay for each click through from your ad to a website…

Brilliant Guerilla Marketing for Orangutans

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However you look at it, the Rang-tan Christmas' TV Advert by Iceland is a wonderful piece of guerrilla marketing on behalf of the orangutan habitats that are being destroyed at an alarming rate in the name of palm oil. Deforestation of vast…

How To Give Authentic Customer Service

How to give authentic customer service should be at the heart of all customer engagement, but in more premium services, is there an even greater expectation that this should happen? The Ivy is one of those aspirational restaurant chains that…

Huawei Live Twitter Launch Teaser Campaign

Last week Huawei ran an intriguing and highly effective Twitter campaign that serves as a great example of how to use what might otherwise be quite a passive and reactive social media tool. Over the preceding weeks, Huawei offered up a tweet…

H2H not B2B or B2C

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Heart to Heart H2H not Business to Business B2B or Business to Consumer B2C could be the next big thing in marketing and there are many reasons why this makes perfect sense. We have used B2B and B2C in our commercial conversations for decades…