How to align our sales and marketing people, plans and activities, for best returns, improved customer experience and business growth
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Neil Wilkins explains why all B2B marketers should consider Account Based Marketing (ABM), integrated with a CRM or marketing automation tool to be able to run campaigns targeting customer accounts.
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Fine tune your targeting and potentially reach more of those elusive, hard-to-reach prospects and customers. A webinar with Neil Wilkins, also available on podcast
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How to run a pilot marketing campaign is a simple step-by-step process of planning, adapting and optimising. Learn more...
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