Purpose and Sustainability in Marketing

Purpose and Sustainability are the hot topics in marketing in 2021. Purpose now sits at the core of marketing. Purpose is “an organisation’s enduring and meaningful reason to exist, that aligns with long-term financial performance and…
Managing Your Personal Brand

Marketing Your Personal Brand Webinar

Marketing Your Personal Brand You have a personal brand, whether you like it or not. In this engaging and action-oriented Marketing Your Personal Brand webinar, I’ll explore how you can take control over how people experience you, in person…
Personal Branding Webinar

Upcoming Personal Branding Webinar

On Monday 8 March at 1pm (UK time) I will be presenting a Personal Branding webinar for Cambridge Marketing College as the 3rd of a 4 part series designed to help marketing professionals to develop their careers. The great…
Big Data Marketing

Big Data Marketing

In this Big Data Marketing webinar, recorded for Cambridge Marketing College, I introduce the concept of big data in marketing and how we can all benefit from planning data into our marketing strategies, tactics and campaigns. I share my…
mindful business workshop

Behind The Scenes Of A Mindful Business Workshop

In this podcast Neil Wilkins talks with fellow Co-Founder of The Mindful Collective, Joe Pereira, about the key themes and topics they will cover in a mindful business workshop. This is a behind the scenes rehearsal where Neil and Joe discuss…
internal marketing communications in 2021

Internal Marketing Communications 2021

Internal marketing communications in 2021, is the sharing of a company's objectives, products, services and messages to employees within the organisation. The purpose is to increase engagement with the company's goals and foster collaboration, inclusion and brand advocacy.
key marketing skills 2021

Key Marketing Skills 2021

In this first of a four webinar series with Cambridge Marketing College, Neil Wilkins introduces 32 things you need to think about to develop your career.
welcome to 2021

Welcome to 2021

Welcome to 2021 is a short podcast available on Apple Podcasts and Spotify. Welcome to 2021 after a COVID-Christmas, home and business relocation and family bereavement. What a crazy end to the year it has been. Sonya and I have been…