Recent Articles - Neil Wilkins

Building strong evidence for better insights

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Building Strong Evidence for Better Insights

AI has a carbon footprint

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AI Has a Carbon Footprint. Marketing Needs to Start Measuring It

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Brand Positioning and Differentiation in Competitive Markets

How to fix a broken customer journey with AI

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How to Fix a Broken Customer Journey with AI

Understanding marketing briefs

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AI for Market Research and Insight Generation

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Helping management to understand AI

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Helping Management to Understand AI

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AI in a Traditional Industry

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