A Sustainable New Marketing Mix For A New Generation

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A Sustainable New Marketing Mix For A New Generation Rising generations are calling into question the traditional marketing mix, which has focused on everything about a brand. They want to know what’s in it for them. They want to align…

How Marketing Can Support Telesales

How can marketing support telesales? It's quite easy, but warming up the customer before the call. Imagine how hard it is for a telesales person to get an appointment with a prospect if it is the very first time they have heard from the company.…

The Viral Blueprint by Dave Rotheroe

The Viral Blueprint by Dave Rotheroe is a short, snappy introduction to exactly what you need to do in today's chaotic social media space to grab attention and make things happen. I don't normally endorse publications like this because more…

Mindful Reinvestment Is The New CSR

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I believe that mindful reinvestment in your business is the new CSR. This is a conversation I have just enjoyed with Cambridge Marketing College Founder and Chairman, Charles Nixon. We talked about how a business can best start to think…

Why Team Briefings Work

Why team briefings work is because it gives a chance for all staff to understand what's in it for them, balanced with how they can contribute to the growth of the business. This morning I was part of a client's 7am 'all staff' briefing to…

Is Positivity Really Good For You?

Neil discusses if positivity might be limiting your personal development and growth on your life journey? Neil argues that by trying to turn every challenge, issue or negative scenario into a positive, we might be denying ourselves the opportunity…

It is time to integrate performance marketing philosophy in your business

Here are some notes about the subject of performance marketing, written during a B2B Marketing webinar, well hosted by Joel Harrison. “Performance Marketing is a comprehensive term that refers to online marketing and advertising programs…
How to run an effective marketing campaign

How to run an effective Marketing Campaign

How to run an effective marketing campaign? The answer is based on a simple equation: Creative + Process + ROI and if you miss an element in the equation your marketing campaign is unlikely to be effective
Sustainability Definition

Sustainability Definition

Sustainability is a word that has multiple definitions. In my opinion it's actually a misnomer for the intention behind the word. To sustain something is to maintain it at its current position, situation or physical state. Let's face it..…