campaigns and integrated marketing
,

Campaigns and Integrated Marketing

Neil Wilkins' masterclass on the topic of campaigns and integrated marketing and the value of careful marketing planning for best ROI
Copywriting Skills
, ,

Copywriting Skills

Neil Wilkins explores traditional copywriting skills best practice as well as digital content, in this masterclass for Cambridge Marketing..
professional services marketing
,

Professional Services Marketing

Neil Wilkins explores professional services marketing techniques and strategies from the best law firms and accountancy practices
how to align sales and marketing
, ,

How To Align Sales and Marketing

How to align our sales and marketing people, plans and activities, for best returns, improved customer experience and business growth
account based marketing
,

Account Based Marketing

Neil Wilkins explains why all B2B marketers should consider Account Based Marketing (ABM), integrated with a CRM or marketing automation tool to be able to run campaigns targeting customer accounts.
content planning
,

Content Planning

Content Planning ... A successful content strategy will attract your target audience at every stage of the funnel and keep them engaged. Learn more...
how to reach hard to reach customers
,

How to Reach Hard to Reach Customers

Fine tune your targeting and potentially reach more of those elusive, hard-to-reach prospects and customers. A webinar with Neil Wilkins, also available on podcast
Neuromarketing
,

Neuromarketing

Neil Wilkins discusses Neuromarketing with expert Katie Hart. The conversations covers a host of topics marketers need to understand.
advocacy marketing
,

Advocacy Marketing

Advocacy Marketing is all about harnessing the power of testimonials, case studies, recommendations and social proof... find out how...