Entries by neilwilkins

Product Lifecycle and Marketing Communications

Integrating product lifecycle and marketing communications is something I am playing with at the moment to help my clients focus. The concept is simple, yet potentially really powerful. The idea is to match the lifecycle stage of your brand, product or service with the most likely customers who will be interested at that stage. These […]

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Thought Leadership Explained

Thought leadership is a strategic marketing approach that can really drive forward your personal profile or business brand. However there are lots of ways you can be a thought leader. In this short podcast, Neil Wilkins talks about the three styles of thought leadership and how you can grow your online and offline presence by […]

Marketing Apprenticeships

Marketing apprenticeships can benefit employers and marketing professionals alike. A marketing apprenticeship allows an ambitious marketer, if they are a Marketing Executive or Marketing Manager, to balance theory with practice as they study. I am fortunate to be mentoring a large group of marketing apprentices at the moment. Each one is in a very different […]

Language and Intention Setting

When you are intention setting your must first consider your language. People around you, your universe and your mindset are all influenced by your language. You will often hear parents telling their children “do not run”. However the child’s subconscious only hears the word ‘run’ because it focuses on the verb rather than the subtleties […]

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The Art of Transformative Living

The Art of Transformative Living is finally here… After many years of thinking, researching, experiencing and collaborating, Sonya and I are delighted to bring you the first amazing workshop, designed to help you create the life you dreamed of. The Art of Transformative Living begins with a deep-dive, 2-day workshop in Bristol on 28th and 29th […]

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How to Build Trust in Social Media

How to build trust in social media is the number one consideration when you start out as well as when you are looking to kick on your social networking to the next level. A great podcast on Oprah’s Super Soul channel, by Dr Brene Brown called the Anatomy of Trust shows us just how simple […]