Heart to Heart H2H not Business to Business B2B or Business to Consumer B2C could be the next big thing in marketing and there are many reasons why this makes perfect sense. We have used B2B and B2C in our commercial conversations for decades and in the past they perfectly summarised the differences in approach […]
In marketing there can often be a wide difference between where we think we are and where the customer says we are. This is why the customer journey, and keeping tabs on how you are delivering value right along the journey, is so crucial when it comes to customer satisfaction. Customer satisfaction is one of […]
I am often asked by my clients to explain “how do I find my USP?” The USP is your unique sales proposition, that tangible and amazing nugget of gold, that differentiates you in your busy and competitive marketplace. If you are a commodity offer, the same as your competitors, or worse still, you simply copy […]
Cowspiracy movie has taken my thinking and determination to the next level. We cruise along thinking that we are contributing good things to the world, being positive, giving back and acting ethically. The we watch a movie like Cowspiracy and we realise that we are merely scratching at the surface. In just 1.5 hours we […]
Driving digital experience and where to start is so much more than the bland descriptions of customer journey or worse still, user experience (UX). User experience as a phrase is so wrong. Our valued and loyal customers and indeed those prospects who we’d eventually love to become loyal advocates aren’t users they are one of […]
Let’s think about how we might feed our family and feed our soul at the same time. Whenever we think of our passions we think about what makes us smile, what gives us a warm feeling deep inside and what we would want to be doing if all else failed. Whenever we think of what […]
Neil Wilkins explains the three different types of digital media and how to balance them in your digital campaigns for events, new product launches and when you are looking to break into a new marketplace. This is Episode 9 of the Digital 2018 Live podcast series, exploring the twelve building blocks of effective digital marketing, […]
I am often asked by clients how to do account based marketing or ABM. The process for ABM is quite simple. It’s all about stereotyping for personalisation and rather than stereotyping for generalisation. I was once challenged about the ethics of stereotyping customers when developing marketing plans. The challenge was that everyone is different and […]
We are constantly looking at how to change. Change is inevitable. As every moment passes, everything changes, and as human beings we are driven to control the change for the better. One of the definitions of insanity is said to be that if you keep doing the same thing you’ll get the same outcome. So […]
In episode 8 of the Digital 2018 Live series, Neil Wilkins shares some ideas about how to position your social networking in your business for best value. Sometimes it’s about being reactive as well as proactive and everyone involved needs guidelines… subscribe and listen on iTunes to hear more…
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