Integrating product lifecycle and marketing communications is something I am playing with at the moment to help my clients focus. The concept is simple, yet potentially really powerful. The idea is to match the lifecycle stage of your brand, product or service with the most likely customers who will be interested at that stage. These […]
Thought leadership is a strategic marketing approach that can really drive forward your personal profile or business brand. However there are lots of ways you can be a thought leader. In this short podcast, Neil Wilkins talks about the three styles of thought leadership and how you can grow your online and offline presence by […]
Marketing apprenticeships can benefit employers and marketing professionals alike. A marketing apprenticeship allows an ambitious marketer, if they are a Marketing Executive or Marketing Manager, to balance theory with practice as they study. I am fortunate to be mentoring a large group of marketing apprentices at the moment. Each one is in a very different […]
I am delighted to recently have conducted an interview with Sam Roberts, CEO and Co-Founder of Boston Tea Party, the first cafe chain to ban single use cups. This decision has significantly impacted Boston Tea Party sales revenue but as Sam describes, this is a small price to play for ethical long term strategic growth. […]
When you are intention setting your must first consider your language. People around you, your universe and your mindset are all influenced by your language. You will often hear parents telling their children “do not run”. However the child’s subconscious only hears the word ‘run’ because it focuses on the verb rather than the subtleties […]
The first workshop in The Art of Transformative Living programme starts on 28th and 29th June. Neil and Sonya introduce the programme, what’s involved and share why it’s so important to them personally. Subscribe to the Neil Wilkins Podcast on iTunes and your other favourite podcast services.
The Art of Transformative Living is finally here… After many years of thinking, researching, experiencing and collaborating, Sonya and I are delighted to bring you the first amazing workshop, designed to help you create the life you dreamed of. The Art of Transformative Living begins with a deep-dive, 2-day workshop in Bristol on 28th and 29th […]
How to build trust in social media is the number one consideration when you start out as well as when you are looking to kick on your social networking to the next level. A great podcast on Oprah’s Super Soul channel, by Dr Brene Brown called the Anatomy of Trust shows us just how simple […]
A Sustainable New Marketing Mix For A New Generation Rising generations are calling into question the traditional marketing mix, which has focused on everything about a brand. They want to know what’s in it for them. They want to align with brands that are serving a higher purpose, are sustainable, ethical and mindful in everything […]
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