Entries by neilwilkins

Viral by Design Dave Rotheroe Interview

In this podcast episode, I talk to Viral by Design founder, Dave Rotheroe, about scalable marketing, personal branding and digital best practice. The Viral by Design Dave Rotheroe Interview is the first of a series of fascinating interviews I’ll be bringing to you through 2020. This is a value-packed episode because Dave shares with us […]

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Doing the right thing is always the right thing

Doing the right thing is always the right thing, especially when your decisions are from the heart. In this short podcast I share with you an experience, a simple example, of a random act that could have made a significant difference. We have numerous opportunities every day to demonstrate to ourselves that doing the right […]

Lead by Evidence, Lead by Example

We should lead by evidence and lead by example if we want success in 2020. In this webinar recorded for a group of marketers, I talk about the personal development we should focus on. Best results come from developing the right technical skills and exhibiting the right personal behaviours. I answer questions like “I’m too […]

Would You Like To Be Interviewed?

Would you like to be interviewed? If you would like to be part of my Neil Wilkins Podcast as I begin a new series of interviews with people who have interesting business, ideas and topics to share, please contact me. This is an open invitation to make the most of what for me, is my […]

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Breaking Habits and Paradigms

Everything we do, see, hear and experience, is controlled by the context of our habits and paradigms. These are the emotional and physical programmes we have created for ourselves from past experiences. Some of these will be serving us well and allowing us to navigate what would otherwise be a very complex world. However, some […]

Benefits of Process in Marketing

There are many benefits to focusing on process in marketing. Most people think of marketing as the ‘colouring in department’. If marketing is underplaying its value then that may well be the case. But if it is doing what marketing should be doing, creating great value for the business and stakeholders, then there are benefits […]

Leadership and Parenting Tip

Gary Vaynerchuk says we should build high self esteem in others, but not to the point of delusion, in this leadership and parenting tip. As I reflected on his recent podcast, I realised this tip is as appropriate for leadership as it is for parenting. It does make you think. As we try to help […]

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Take The Stress Out Of A Project

I want to help you to take the stress out of a project you are working on right now. Projects are hard, sometimes very hard. It may be that you are starting your weekend feeling stressed because of a project that isn’t going very well. This is the time to take the stress out of […]

Marketing Project Management

Project management skills are essential in marketing. In this podcast, I share my Project Management 8Ss checklist. I hope this will ensure you catch everything you need to do as you execute an exceptional next project. Scenario – project context and need Stakeholders – direct and indirect stakeholders Strategy – priority and ultimate value Setting […]