Entries by neilwilkins

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How To Blog And Keep Blogging

How to blog and keep blogging can be a big challenge for everyone placing their blog at the heart of their content strategy. Advertising and traditional methods of getting and sustaining the attention of your target audience are no longer the most efficient and effective ways of building that essential trust and engagement in the […]

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23 January 2019 Date for your Diary

23 January 2019 is a date you need to put into your diary to be part of The Mindful Collective launch, an integral element of What Next? Marketing Career Conference at UWE, Bristol There will be keynote talks, panel discussions and 1-2-1 networking to help you develop your personal profile and gain an understanding of […]

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2019 Ethical Digital Series

I’m delighted to share with you the beginning of the 2019 Ethical Digital Series, in partnership with Sonya and in association with Vivid Media Hub. Evening Talk (in association with Vivid Media Hub) – Totnes – 19 February >> Book Online Beginners Workshop (in association with Vivid Media Hub) – Totnes – 12 March >> Book […]

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The Mindful Collective Launch 2019

In January I will launch The Mindful Collective with a number of world changer colleagues and partners. This is an amazing opportunity to be part of a ground-breaking new initiative that intends to improve businesses across all sectors and in all countries, by helping them to focus on ethics and sustainability, to ensure they create mindful […]

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Personalisation and the Customer Journey

Whilst reviewing a number of early submissions from my students on the CIM Driving Digital Experience module of the Level 6 Digital Diploma in Professional Marketing, I began thinking about the 10 most important steps that would be required in practice if a business wished to integrate personalisation in the customer journey and marketing communications […]

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How To Create A Content Strategy

How to create a content strategy, is a step by step process that involves really understanding the target audience and then crafting content that matches both their needs as well as those of the business communicating with them. It’s all about synergy and optimising time. By setting out on a plan at the outset you […]

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How to make better decisions

How do you make better decisions? The answer is in being mindful. There are no ways to make better decisions, it’s all about the confidence in your initial decision and then the commitment to execute that decision, whatever the costs and whatever the returns. At one end of the decision making spectrum are the growth […]