Entries by neilwilkins

Twitter for Business in 2020

Twitter for Business in 2020 is an update on what I see as Twitter best practice. This webinar recording shows just how far Twitter has evolved since my earlier version of this webinar in 2010. Those were the days when Justin Bieber had just 2 million followers and Katy Perry, the Queen of Twitter didn’t […]

Marketing Pulse 1 Podcast

Marketing Pulse 1 Podcast is my new mini-series of observations of commercial and marketing life post-Covid-19. In this episode I’ll focus on Circular Business. Charles Nixon, Chairman of Cambridge Marketing College said, “It’s time we listened to our new customers”. What I took from that, is that no matter how well we feel we know […]

ReMarketing Trick

Remarketing is a digital marketing technique that enables marketers to increase the conversion rates of potential customers who visit their websites and social media pages but do not purchase on an initial visit. We might consider this a remarketing trick. By the careful placement of pixels and code, the marketer can ensure that the potential […]

FairShares Commons Business Model

In conversation with Graham Boyd as we discuss FairShares Commons  Business Model for the new emerging economic paradigm: “If we’re going to actually make progress with all of the things that we’re working on, and all the superb initiatives out there, like values based leadership, etc, etc. we have to also reinvent how we incorporate. […]

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How To Shift Your Paradigms

How To Shift Your Paradigms Why do we feel the way we do? Why do we react in certain ways? Why do we think about things differently to others? There is a simple equation which controls our paradigms and our interactions with our world: Perception = Perspective + Insight If we shift our perspective and […]

Managing Cognitive Load

Managing Cognitive Load is an interview with Yolanda Berry, Behavioural Economist. In this interview I explore the subject of cognitive load using examples drawn from kerbside recycling, air travel and remote working. Yolanda leads us through a mindful cognitive journey and how we can use the concept of EAST to simplify and clarify our communications. […]